Bakkt President Unveils New Details of Crypto-Payment App
By Marko Vidrih on The Capital
Bakkt crypto platform president Adam White has revealed new details about his company’s upcoming consumer application.
Speaking at the World Economic Forum in Davos, White said that in the Bakkt application, any value in digital form, including cryptocurrencies, will be considered as digital assets. This means that the application can also be implemented support for digital goods, such as loyalty points and promotions. In addition to stocks, the possibility of adding a portal for sellers and a wide range of other assets is being considered, which will make it look more like traditional products in the field of financial technologies, for example, PayPal, rather than services inherent in the cryptocurrency space, for example, Flexa.
Until now, the main direction of Bakkt’s development has been serving institutional clients for whom Bitcoin futures and options have been launched. In addition, Bakkt provides storage services for digital assets — its customers include Galaxy Digital and Tagomi.
At the same time, Bakkt is seriously approaching the consumer direction of its business. In October, Mike Blandina, now the current CEO of Bakkt, said the company is continuing to develop a payment application and portal for merchants, the launch partner of which will be the international Starbucks coffee chain.
White during a panel discussion in Davos also spoke on the current situation in the crypto market, noting that he is still waiting for a “killer offer” that would help him move on.
“I do not think we are there yet,” he said. “What gives me optimism is that we are seeing a lot of developer interest. I am confident that someone is going to find something.”
Author: Marko Vidrih
Featured image credit: Pixabay
