How Artificial Intelligence Is Enhancing Social Media?
By Oliver Smith on ALTCOIN MAGAZINE
In this era, information is just a click away. We are so much influenced by technology trends. Social media is another episode which part of our day-to-day life. We can not go to sleep without having a glance at our social media sites. It has both positive and negative effects.
It is considered odd not to be connected through Facebook, Twitter, Instagram, Watsapp, etc. Most of us are addicted to many social media platforms. According to a study, social media has become a large platform for identification and recognition at a moderate cost.
Businesses and organizations go for Artificial intelligence which is becoming for success. AI and social media are becoming more and more common in today’s world. A wide variety of AI-based automated tools are being deployed to target the right audience on social media. AI is creating a better journey for social media users by enhancing users’ experience on the social media platforms.
4 Ways AI Is Transforming Social Media:
Here are four ways AI is being used to transform social media sites:
Content Optimization Tools For Social Media
Virtual assistants or chatbots can be used to create content for social media sites. Content plays a crucial role in increasing sales and brand awareness for any business. Such content includes press releases, headlines, webinars, interviews, blogs, etc. AI-based systems are helping marketers to optimize their content. It means that content is shown to an interested audience. The target audience is selected by these tools. These tools understand the interests of the audience, the strengths, and weaknesses of other marketers and various trends on social media. Artificial intelligence products are being widely used for social media marketing to enhance customer experience and to bring customers on board.
Image Recognition For Marketing
AI-based products are used to enhance advertisements on social media. Pictures have found a new purpose. The technology has allowed marketers to effectively use images to boost the rate of customer engagements. Moreover, image recognition is used by marketers to effectively use determine the behavior of the customers.
Enhancing Social Listening Process
The process of tracking conversations based on particular words, phrase or brands is referred to as social media listening. The data gathered by tracing to write articles that are designated to targetted customers or job-seeking opportunities on social media platforms. Social listening is an effective way to interact with customers effectively and design campaigns that attract them.
Using Chatbots And Virtual Assistants
Chatbots have benefited sponsors on social websites in various ways. They have reduced the assumptions which makes the process much more effective. They have helped marketers to analyze thoroughly and engage with their customers based on their interests. Many organizations underestimate the ability of chatbots.
Instead, these are very helpful and have much power in the marketing strategy. In addition to this, bots compare posts on social media platforms and help marketers choose reliable practices to attract the right customers.
Identity Verification Tools For Social Media
AI-based Saas products are used to verify the identity of customers to prevent the making of fake accounts. Digital age verification is used to prevent minors from signing up for social media sites. This combats the risk of various social media frauds.
