Digital Transformation Is More About Emotion Than Technology

Gareth Baxendale
Jan 28, 2019 · 5 min read

Have you ever said a word so many times it begins to sound a bit weird? It’s known as ‘semantic satiation’ and happens when the person saying the word suddenly loses all sense of its meaning. It’s a peculiar phenomenon and one that happens, I believe, to the word ‘Digital’ for so many reasons.