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Joseph A. Smith

The Art and Science of Strategy

Exploring the unseen side of business strategy

Jan 12, 2021

The Art and Science of Strategy

Jan 12, 2021

Joseph A. Smith

Creatives You Should Know — Yoni Alter | discoursive

We take a look at Israeli-British graphic artist Yoni Alter on this week’s Creatives You Should Know. Thanks to lots of hard work and a…

Feb 17, 2021

Creatives You Should Know — Yoni Alter | discoursive

Feb 17, 2021

Joseph A. Smith

Brand Trends to Watch in 2021

This year, we have compiled a handful of trends to watch out for in 2021…

Jan 23, 2021

Jan 23, 2021

Joseph A. Smith

How To Avoid the Fatal Trap of Technology Myopia

A staggering 75% of business transformations fail (Anand, 2017). Worryingly, the numbers are far worse for digital transformation…

Sep 20, 2020

How To Avoid the Fatal Trap of Technology Myopia

Sep 20, 2020

Joseph A. Smith

The Juventus F.C. Rebrand — The Most Controversial Rebrand in History?

An exploration of the infamous Juventus rebrand by InterBrand

Sep 7, 2020

The Juventus F.C. Rebrand — The Most Controversial Rebrand in History?

Sep 7, 2020

Joseph A. Smith

Rangers F.C. Undergoes Historic Rebrand

The Lion Rampant Re-awakens

Sep 3, 2020

Rangers F.C. Undergoes Historic Rebrand

Sep 3, 2020

Joseph A. Smith

The visual designs behind the world’s best selling wines

An analysis of wine bottle aesthetics, design, and branding that unconsciously, or consciously influences our purchasing decisions.

Jul 6, 2020

The visual designs behind the world’s best selling wines

Jul 6, 2020

Joseph A. Smith

Message on the Bottle

There is no doubt that wine label design is incredibly important in the buying decision…but is that where the influence ends?

Jun 26, 2020

Message on the Bottle

Jun 26, 2020

Joseph A. Smith

Caring in a Crisis

Agile. Evidence based. System Thinking. Resilient. Innovative. Want to know what type of organisation we think about using those words…?

Jun 16, 2020

Caring in a Crisis

Jun 16, 2020

Joseph A. Smith

From Edible Balloons to Using Your Own Spoons

We now turn to look at another business that has made a significant shift in its strategy — departing from perceived stereotypes in order…

Jun 8, 2020

From Edible Balloons to Using Your Own Spoons

Jun 8, 2020

discoursive

discoursive is a publication for exploring and discussing design, brands, strategy and business. For those who want their world to be full of elegant design and purposeful business strategy, discoursive is the place to learn and converse with others who feel the same way.

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Joseph A. Smith

Toronto-based Management Consultant. Strategy, Transformation, Systems Thinking & Design. Aspiring; Thinking; Writing.

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