<<|•| The Value Addition of Business Proposition :- |•|>>

Business leaders basically work much harder and without getting tired in order to improve their company’s products or services because it is the most valuable and important role they need to perform in order to grow and uplift their business platform much in a higher position in the global marketplace.

But for uplifting your business much more in a stronger position for having an identification for its targeted audience, you need to keep an eye on your targeted customers and stay close to them by analyzing their preferences and needs like you do with your offerings in the business.
The basic information of your customer’s needs and wants should be as familiar or similar to the features of your products or the details of the services that your business provides.

Thus, the value proposition basically serves as the gateway or link between these two aspects(products and the customers) of your business work. It can be referred as the basic role or method that unites or combines the two halves of your entire business platform.

• What is Value Proposition?

-::- A value proposition basically refers to the exact value of a particular business or a company which basically promises for delivering, communicating and acknowledging towards their customers by advertising why they need to choose or buy their company’s products and also by creating a belief to their customers about how valuable or benefit the products will be delivered and experienced for them. It is basically a part of the business’s marketing strategy as it provides a declaration or statement which gives a brief introduction of the company’s brand towards their consumers by telling them about their company profile, its operation activities and why the consumers deserves to choose their business only rather than others. The value proposition basically serves as the business or marketing statement which allows the company to summarize their products or services towards their consumers and use their products or services by convincing them and adding more value or solving basic problems for them other than offerings of the products or services. The value proposition basically provides an easy way to understand why the customers need to buy their products or take their services only from that company only. The proposition need to mention clearly how that product or service basically fulfills the needs, communicate the specifics of its added value, and also the reason of its betterment than the other products in the market sector.

• Main purpose of value proposition in the business platform:-

-::- The value proposition is an important or basic part in the company’s proposition as the value proposition provides different techniques or methods for influencing of decision-making of customers by mentioning certain information on the company’s website. Value proposition can be used by the businesses or industries as a powerful tool for increasing sales and building up a customer base in their business platform. It is basically referred as the effective tool and best marketing strategy as it advances the effectiveness of the company’s platform.

• Advantages the business can expect by creating value proposition for their company:-

1.Potential customers can get a quick view about your company’s offer.

-::- Nowadays, most of the customers already understand what products they want for satisfying their needs or preferences while searching in the website platform. If your business doesn’t mention properly about their products or what services they provide which matches their customer’s preferences, then, they definitely will move way from their website and look some other company’s website.

2. Creating a strong difference between your business and others.

-::- Whatever business you do, you will be facing some competitors who will definitely try to knock you down on the business platform. By using an effective value proposition for your business, the proposition basically allows you to know about your ideal customer’s and you can advertise your products to their choices by telling them why they need to buy from their company and not from the companies by creating a unique differentiation between your products and your competitor’s products.

3. Right prospect for increasing the quantity as well as the quality for business leads.

-::- Creating a business proposition allows the owners to target for ideal customers for their business by explaining about the benefits and solutions of your products and services which definitely increases the chances for attracting the right prospects for your business to find more prospective leads that are preferable for making them as customers.

4. Improving customer’s basic understanding of the business.

-::- Value proposition basically allows the customers to understand the value of your company’s products and services and how benefit it is and how is it best option according to your customer’s preferences. Having a basic understanding about the products, the customers will like to become engaged with the services or products your company offers.

5. Replying to customers.

-::- Having a strong value proposition basically helps to find the problems faced by the customers by clearing their clarity of thoughts or doubts about the business offerings provided to them by ensuring them to reply back or communicate through their messages, social medias ,emails etc.by having a quick review of the feedback pages of their business website.

For creating a value proposition, you need to have four things :-

• A proper headline for quick statement.
• A sub-headline for giving basic information.
• Key benefits mentioned.
• An image for more attraction.

<<| Few examples of great value prepositions:- |>>

• Wordpress.

- A free website.
- People can make a personal blog or a business site.
- It provides a free offering for building up personal sites, business blogs,etc.

• Skillshare.

-An online course.
- To learn a new, creative skill online any time.
- People who want to learn new skills but cannot commit to the physical location.
- Basically learning creative skills.

• Soundcloud.

-Tool to find music and connect with artists.
- Easy platform to find new music.
-Connect directly with your favorite artists other than listening to their music.

• Instagram.

-A mobile app related to pictures, videos, etc.
- To browse more photos and build up your own profile to upload photos.
- You can follow your favourite artists, celebrities, etc. and you can use it for business purpose as well.

• Uber.

-Low-cost taxi service.
-Used by those who need low-cost and on-demand transportation.
- Eliminates the frustrations of travel.

▫️The Value propositions in different businesses comes under different formats depending upon their type of business and how long they are unique to their consumer’s service.

Strong and effective value propositions is very useful for understanding and for demonstrating specific results for their customers with the usage of their product or service by differentiating the product or the service from any competition, avoid the use of overused marketing words, etc. For running an effective value proposition towards their customers, the business need to identify their customers, their problems and how can their products or services would provide solution to their problems.

📌 Sources:-

• https://www.helpscout.com/blog/value-proposition-examples/
• https://en.wikipedia.org/wiki/Value_proposition
• https://www.invespcro.com/blog/value-proposition-what-is-it-how-it-works-and-why-you-should-pay-attention/