The Edge.Email — 17th Edition

Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If you’d like to learn more about the work we do, please get in touch here.


A series on the History of Email

The first email spam was sent in 1978. A marketer at the Digital Equipment Corporation sent an email to 400 recipients about a new product he was launching.

We learned that, and more, in this MarketingLand “History of Email” series, written by Leo Shneyder, a VP at SendGrid. A few more tidbits:

Fun fact #1: Webmail email clients were a central factor in the explosion of email use, and the first webmail client was created at CERN (the nuclear research lab that invented of the Hadron Collider) in 1993.

Fun Fact #2: Text-based MUD clients (Multi-user dungeon, yes, related to gaming) were some of the first large-scale email clients. If you want to be really old-school, there is a still an iOS app that leverages this technology.

2. BEST OF 2018

Twitters year in review

If you’re looking for some deeper media insight into the Most Liked, Most Retweeted, and Most Quoted tweets of the year, we’re not sure you’ll find it. But enjoy them anyways.

Most Liked: Globalization may be having a few hiccups, but the most Liked tweet of the year is a member of the K-Pop band BTS doing Drake’s #InMyFeelings challenge. Take that Steve Bannon.

Most Retweeted: A YouTube gamer named Elrubius created the “Limonada 2.0” challenge, where if Retweeted this, you could win prizes. We don’t get it either.

Most Quote Tweeted: For those not Twitter-obsessed, here is an explanation of Quote-Tweeting.


Why We Never Watch Things On Our Watchlists

“If none of us ever finish or even consult our watchlists anymore, should they still exist?”

As a team that obsesses over our personal media consumption processes — shoutouts to Instapaper, Readwise, Evernote, Notion, IFTTT, and grudgingly, Youtube playlists — we were overly excited to see a 16 minute-read from Digg on how consumers interact with their “watchlists”. The idea of a watchlist can extend to anything from your Netflix queue, Amazon wishlist, Instapaper backlog, etc.


Pre internet gadgets

If you enjoy tech nostalgia, we strongly recommend this series of photographs that envisions social platforms as their corresponding old-school technology:


Visualizing large scale Uber Movement Data

We are always fans of the idea of “Engineering as Marketing”, or the art of using your datasets to either allow others to create, or to build useful tools.

A few months back, Uber released a massive Movement dataset covering trip data on millions of rides. This blog post shows us how a lone blogger / data scientist can make magic with a publicly available corporate dataset.

If you’re feeling data-ambitious, you can also download this 1.4gb CSV of NYC Uber data to get started.


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