The Essence
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The Essence

The Secrets Behind the Incredible Success of the Lazy Man’s Way to Riches Ad

4 Key lessons from Joe Karbo’s million-dollar ad.

A stack of newspapers on a wooden table.
Photo by Annie Spratt on Unsplash

Some sales copy is just so good you can’t ignore it.

Some sales copy compels you to take the action it demands, and it’s like you have no choice.




Bringing the best writing-related advice, tools, and techniques in one place.

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Mohammed Nadir

Mohammed Nadir

A writer | The Startup, Better Marketing, The Writing Cooperative, Thrive Global | Contact:

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