Goats

If I was in charge of advertising a product, I would create a 30 second TV advert of a goat.

The advert would be completely silent, save for the scattered sounds of the goat crunching on grass. There’s nothing more unsettling than unexpected silence.

The goat would cut a forlorn figure on a sunny field, to serve as a poignant reminder to the consumer that they are alone in this World. And then, just as the feeling of hopelessness and desperation kicks in — BAM. Transition in the product logo and URL.

End transmission.