🎙️ Noosheen Hashemi (Pt. 2) — CEO of January AI, CGM and Eden’s Supplements
We’re back with another episode! We sat down to continue our first conversation with Noosheen Hashemi, but with a twist! January AI has been taking helping patients with chronic conditions seriously, by expanding the scope of their offerings to providing software, hardware and now chemistry via Eden’s supplements.
Note: We recorded this episode in January 2023. Take a listen below for the full episode, or click through to your favorite topic below!
Introduction
AI is solving problems all across the world. Unfortunately, not all of these applications have been for good (e.g. military drones, unfair insurance practices, etc.). January AI, like other DWDG companies decided they would take another path and help those most vulnerable — those with chronic conditions- while building a business.
But solving the $36T problem of chronic conditions in the US takes more than just a bit of software magic. 60% of Americans live with at least 1 chronic condition, 42% with 2 or more and 5% with 3 or more. While there’s no silver bullet for chronic conditions, a large part of treatment is changing behaviors. January AI uses AI-driven continuous glucose monitoring (CGM) to help with cognitive behavior therapy — or a human-in-the-loop system to help users change their behaviors.
Noosheen talked a bit about the AI-driven bit in our first conversation, but recently January AI decided to expand the software and hardware components of their CGM and expand into chemistry.
Eden’s is all-natural probiotic that improves gut health and complements the AI-powered CGM by improving cardiac, metabolic and immune system performance.
Below we highlight the key points and link parts of the episode where you can learn more. Enjoy!!!
Mission and Goals
- [0:45] Mission: Grow the world’s health span. Health span is not just about long life but how you feel during that long life. Today January AI is focused on the US where healthcare costs are ~10–100x more expensive than other countries but hopes to prove the model and expand.
- [5:19] AI predicts sugar levels hours into the future using CGM and activity signals and adjusts by suggesting different dietary choices via notifications.
- [12:04] Diet is core to managing blood sugar. Eden’s is an all-natural prebiotic that January AI has been researching for 3 years to balance sugar levels and improve metabolic, cardio and immune health.
Doing Good
- [16:35] Enabling Health Equity: January AI has extensive data relating dietary choices to blood sugar and activity levels across different user cohorts and uses this digital twin data to advocate to big food manufacturers (e.g. Pepsi, Nestle, etc) and governments to invest in improving access to healthy food.
- [24:31] Changing Food Habits requires years of training, but January AI’s CGM tool and regular use of Eden’s can facilitate the process in the moment both in-silico (via the app) as well as in-vivo (via the probiotic drink).
- [26:49] Mechanism for Eden’s and supplement vs. drugs — produces short chain fatty acids which increase secretion of GLP1 and PYY hormones which reduce your appetite, increases sateity and increases secretion of insulin to bring up glucose levels. Focus on the first principles rather than drugs like Metformin.
Competitive Advantage
- [33:16] We are a pill culture today — January AI is changing that by focusing on step-by-step changes that slowly move you to your goal naturally and safely. Reinforces good habits rather than bad ones. Noosheen share’s her own experience being a startup founder, struggling to maintain good habits and using January AI.
Doing Well
- [41:10] Eden’s went on sale in November, has high ratings, NPS scores. v2 of the January app released to beta in early 2023. Currently it has 1000s of users and is expanding to B2B contracts to grow revenue.
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Until next time!
✌🏽Anand
Originally published at https://dwdg.substack.com.
