The Truth About The Beyond Burger Trend According to Customers

Caroline Fiske
The Groundhog
Published in
3 min readMar 4, 2020

People believe that the Beyond Burger is healthier because of the vitamins in it. The Beyond Burger cuts down on gas emissions compared to meat, so the burger is believed to be healthier. It draws in vegan and vegetarian customers and because of the craze that it has become a popular food item to invest in.

According to the Beyond Burger company page on Facebook, the burger uses coconut oil to give the “beef” flavor and have it melt like beef fat. Producing a meatless burger uses 74% less water and 95% less land than standard beef burgers. More and more people are following the Beyond Burger trend because of statistics like these.

Ryan James is from Fairfield, Conn. and likes to eat out a lot. James is a frequent customer at restaurants such as Chick-fil-a, Burger King, and McDonald’s. Even though James is a meat-eater, he still has some strong opinions regarding the Beyond Burger itself and how it is made.

“I think it’s a good idea to save on the slaughtering of cows. But to replace fancy steaks and filet mignons? I’m not sure if it’s practical,” said James.

Another purpose of Beyond Burger is to make it taste to the point where the person who is eating it cannot tell the difference between that burger and a regular burger according to James. While that is aiming for an alternative healthier option especially for the vegans and vegetarians, they do not truly know how the burger itself is made. James has that curiosity when it comes to the burger as well and since his sister, Molly James is a vegetarian, these types of foods are in her regular diet.

“But for cheap burgers and vegetarian chicken nuggets where it’s all processed anyways and you actually can’t tell the difference, it’s a bold move,” said James.

Tim Gillin from Garden City, N.Y. is a vegan and like James’ sister Molly, Gillin frequently eats Beyond Burgers as well as other types of Beyond foods. Gillin has tried the vast majority of the “meat” products that are out there for both vegans and vegetarians. Since Gillin is not a meat eater he speaks on behalf of people who share the same diet as he does.

“I like their beyond sausage better, I think it tastes like the real thing. Their burger is ok. The impossible burger is better,” said Gillin.

Not everyone in regards to regular versus Beyond Burgers takes one side over the other, Lindsay Belkin who is currently a Senior at the Pratt Institute in Brooklyn stands very much in the middle of a meat-eater and a vegan/vegetarian. Belkin does not eat beef often but when she does, she prefers the real product. Belkin supports the idea behind the Beyond Burger but she would not go out of her way to eat the product herself.

“I don’t really have a problem with eating beef because I don’t do it very often. I only eat beef like 5–10 times a year at most, so I would say my beef-eating doesn’t have a large impact on the environment. For the few times a year I order beef I will order the real thing,” said Belkin.

Overall, the reasoning behind the Beyond Burger trend is valid but it is also a food product that is not meant for everyone to try. Think Beyond the Burger.

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