This Week in Growth Marketing 9:

Give Your Customers a Reason to Celebrate Your Service

Abigail Nwaocha
Jan 1, 2018 · 10 min read

Happy new year Growth Marketers!

This week in Growth Marketing is a curation of 10 of the best Growth Marketing and Growth Hacking post (In no particular order) published on Medium within the week. If you’d like your post to be mentioned in the next week’s episode, please leave a comment with a link to the post. I’ll check it out to determine if it’ll add value to my readers.


1. Give Your Customers a Reason to Celebrate Your Service by Scott Tonges

Here’s a test for you…

2. Impostor Syndrome anyone? by Ejerson Balabas

  1. Asking yourself helpful questions that increases your capacity to focus on the appropriate aspect of what you’re trying to learn will lessen the anxiety or the paralysis you feel when faced with something enormous.
  2. Build a series of habits that is conducive to becoming more consistent with coding.

3. A 3-dimensional approach to Retention by Roberto Wong

Summary

  • Focus on Onboarding
  • Add value in every release
  • Fulfill your company’s mission for every customer/user

Introduction

I moved to Europe one year ago to consult marketplaces on their Activation and Retention Strategies. There has been a lot of times in which I have seen Retention curves like the green one below and, to be upfront, Retention is hard: most of the times there’s no one single reason on why users are going down the drain — sometimes it might be bad marketing investments while others is related to a very competitive landscape. Brian Balfour has written a really interesting piece on the potential causes on why Retention is becoming harder (among them, channel fatigue, e.g. Retargeting), but I want to focus on the opposite: how to build a framework to improve Retention from different angles.

4. Growth Hacking is Not One Size Fits All by Quora

“But why do you call it Growth Hacking?”

As someone who does both growth hacking and marketing, I get that question a lot. I usually use the following mental image to explain the difference:

The chicken “growth lays” eggs, it sits on them with “marketing,” and as a result, both the chicken and the chick are able to “hatch sales.”

Unfortunately, growth hacking takes more than your standard hatching process of 21 days.

5. Growth Hacking is a Fallacy by Arjun Patel

You’ve probably heard of the term “growth hacking” before, the term has become so saturated on job postings on Angel List and entrepreneur forums to the point where it means completely different things to each person.

For almost 8 years now, people in the industry have been using the word “growth hacker” or “growth hacking”. And this can be frustrating to hear sometimes because it’s often misused and misinterpreted as a form of marketing that is highly tactic-driven instead of data-driven.

I wanted to write this article to clear the air on what growth really means.

Growth Hacking —

6. 4 Ways to Grow Your Business While Everyone Is on Vacation by Due.com

Because it’s the week between Christmas and New Year’s things are pretty quiet right now. People are enjoying some downtime and are out of the office. Because of this, it’s also a good time to grow your business while everyone is on vacation.

Review your numbers.

Numbers don’t lie, which is why I like them. They can also be good indicators of what direction your business needs to move in. For example, do you need to bring down expenses? What products or services are your best sellers? What’s not working?

7. 5 New Year’s Resolutions for Affiliate Marketing by Robert Woo

Let’s dispense with the resolutions we already know we probably won’t keep. We’re not going to work out more, we’re not going to eat any healthier, we’re not going to sleep earlier, or deactivate that online profile for good this time.

1. Find new affiliates.

No one has ever said “we have too many people talking up our brand.” With the start of the new year, make it a priority to reach out to more individuals and get them to sign up for your affiliate program. Especially since affiliate marketing is expected to increase by a compound annual growth rate of over 10% through 2020.

8. 100+ Content Creation Resources by Aqila Nasreen

Nowadays Every business start marketing their value among customers. So, Content Marketers lack for fresh content.

  • Uniqueness and
  • Attraction seeking

How To Collect Ideas?

Ideas come from the accumulation of references.

Industries

Few of the industries and popular resources are as follows.

  1. Science NSTA, NSDL, 42-Explore, Earth Exploration ToolBook, Science Daily, 24/7 Science, Science Teaching Resources
  2. Business Investopedia, Duct Tape Marketing, Chris Brogan, Hubspot Academy, Mashable, Fast Company, LinkedIn Today, Marketing Profs.
  3. Education Khan Academy, Curriki, Web 2.0: Cool Tools for Schools, K-12 Tech Tools.

9. 7 Easy Steps To Use An Infographic to Bring Organic Traffic Into Your Sales Funnel by Heather Christian

One of the #1 questions I see from new entrepreneurs is “How do I drive more traffic to my Funnel?”.

10. Brands Are Built, Not ‘Growth Hacked’ by Simon Yi

In today’s marketing landscape, performance marketers are encouraged to test and learn messaging and creative to determine what their audience responds to. However, often times, companies do not have the time or resources internally to develop high quality creative for the campaign at hand. Given this situation, it becomes easy for growth marketers to view designers as process bottlenecks.

The Goal is Brand Salience, Not Brand Awareness

It is widely recognized by researchers that a strong brand can help consumers reduce the cognitive effort to search for products and making product evaluations (see ‘Landes & Posner, An Economic Perspective’ for more reading). Brands that have continued to build a relationship over time are more likely to be remembered when consumers are in a buying state of mind. This is what academics call “brand salience”.

  1. Get noticed
  2. Continuously reach out to all potential buyers (not just loyal customers)

The Growth Metric

Every business needs growth, but what constitutes growth? as marketers this is a question we must answer.

Abigail Nwaocha

Written by

Growth Marketing consultant for Startups, Small businesses & Agencies| lover of written art | LGBTQIA

The Growth Metric

Every business needs growth, but what constitutes growth? as marketers this is a question we must answer.

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