This Week in Growth Marketing 9:

Give Your Customers a Reason to Celebrate Your Service

Abigail Nwaocha
Jan 1, 2018 · 10 min read

Happy new year Growth Marketers!

This week in Growth Marketing is a curation of 10 of the best Growth Marketing and Growth Hacking post (In no particular order) published on Medium within the week. If you’d like your post to be mentioned in the next week’s episode, please leave a comment with a link to the post. I’ll check it out to determine if it’ll add value to my readers.

Alright let’s get into it!

1. Give Your Customers a Reason to Celebrate Your Service by Scott Tonges

Here’s a test for you…

Step 1: Reply to a customer’s email within 5 minutes.

Step 2: Take a look at the response you receive.

Do this often enough and you’ll begin to see a pattern…

“Wow! That was quick.”

“Thank you so much for sorting this out so quickly!”

“I was not expecting that. Usually, I have to wait days for help!”

People are genuinely surprised to receive help quickly.

At Teach Starter, this was a lightbulb moment for us. It might seem obvious that faster replies = happier customers. However, what clicked for us was the fact that clearly, not many businesses are doing it.

It’s even easier for a smaller business without many customers, because you have even more time to reply faster than the big guys.

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2. Impostor Syndrome anyone? by Ejerson Balabas

“To be, or not to be: That is the question.” — William Shakespeare

As I learn more and more about software development, a topic that keeps resurfacing is Impostor Syndrome. I’ve only been a developer for a little more than a year. When I started out, I felt overwhelmed by the sheer number of coding languages to learn. On top of that I equally faced the same amount of advice and ways to learn them. Here are a list of things to keep myself motivated when the feeling of being fake sets in:

  1. Do what you set out to do in a given day, everything else should take care of itself.
  2. Asking yourself helpful questions that increases your capacity to focus on the appropriate aspect of what you’re trying to learn will lessen the anxiety or the paralysis you feel when faced with something enormous.
  3. Build a series of habits that is conducive to becoming more consistent with coding.

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3. A 3-dimensional approach to Retention by Roberto Wong


  • Focus on Onboarding
  • Add value in every release
  • Fulfill your company’s mission for every customer/user


I moved to Europe one year ago to consult marketplaces on their Activation and Retention Strategies. There has been a lot of times in which I have seen Retention curves like the green one below and, to be upfront, Retention is hard: most of the times there’s no one single reason on why users are going down the drain — sometimes it might be bad marketing investments while others is related to a very competitive landscape. Brian Balfour has written a really interesting piece on the potential causes on why Retention is becoming harder (among them, channel fatigue, e.g. Retargeting), but I want to focus on the opposite: how to build a framework to improve Retention from different angles.

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4. Growth Hacking is Not One Size Fits All by Quora

By Haim Pekel, who works at Press on It. Originally published on Quora.

“But why do you call it Growth Hacking?”

As someone who does both growth hacking and marketing, I get that question a lot. I usually use the following mental image to explain the difference:

The chicken “growth lays” eggs, it sits on them with “marketing,” and as a result, both the chicken and the chick are able to “hatch sales.”

Unfortunately, growth hacking takes more than your standard hatching process of 21 days.

Growth hacking is not a one size fits all solution like SEO, Social, and SEM solutions. A lot of marketing agencies re-branded themselves as Growth Hacking agencies because it’s a “hot topic” ATM…

But the result is usually a standard marketing campaign, marketing campaigns are awesome don’t get me wrong, but they’re only a small fraction of all the processes involved in growth hacking.

Digital marketing agencies brand themselves as growth hacking agencies because people are actively searching for growth oriented agencies, and let’s face it, who wouldn’t want to have a leg in the door of a new market segment, right?

These agencies rely on SEO and SEM, sometimes on Social and PR, which requires a specific set of skills and takes years to master, sure, but that’s not growth hacking.

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5. Growth Hacking is a Fallacy by Arjun Patel

You’ve probably heard of the term “growth hacking” before, the term has become so saturated on job postings on Angel List and entrepreneur forums to the point where it means completely different things to each person.

For almost 8 years now, people in the industry have been using the word “growth hacker” or “growth hacking”. And this can be frustrating to hear sometimes because it’s often misused and misinterpreted as a form of marketing that is highly tactic-driven instead of data-driven.

I wanted to write this article to clear the air on what growth really means.

Growth Hacking —

“Growth Hacking” was coined by Sean Ellis in his early days at Dropbox. He was looking for candidates who had a certain type of ideology that revolved around a singular goal: moving 1 metric; the single metric that best captures the core value that a product delivers to its customers.

Throughout the years, “growth hacking” has been used by the top 1% of growth professionals as a way of communicating the nuance of what growth is. It’s been effective at helping people in the industry (and even outside of the industry) understand that it differentiates from marketing in a considerable way.

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6. 4 Ways to Grow Your Business While Everyone Is on Vacation by

Because it’s the week between Christmas and New Year’s things are pretty quiet right now. People are enjoying some downtime and are out of the office. Because of this, it’s also a good time to grow your business while everyone is on vacation.

During our regular schedules, it can be difficult to do the tasks that actually move our businesses forward. This is because we’re usually busy with client work. But, in order for us to make more money, we have to focus on growing the business. This could mean creating a new marketing plan, sales or creating a new product.

Here are four ways to grow your business while everyone is on vacation this week.

Review your numbers.

Numbers don’t lie, which is why I like them. They can also be good indicators of what direction your business needs to move in. For example, do you need to bring down expenses? What products or services are your best sellers? What’s not working?

In order for us to actually know the answers to these questions, we need to take the time to review everything. So while everyone is on vacation, use it as an opportunity to get clear on the financials.

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7. 5 New Year’s Resolutions for Affiliate Marketing by Robert Woo

Let’s dispense with the resolutions we already know we probably won’t keep. We’re not going to work out more, we’re not going to eat any healthier, we’re not going to sleep earlier, or deactivate that online profile for good this time.

Unless, of course, you’re the 20% that actually can keep your resolutions through February! (And if you’re reading this, you definitely have that gumption. We believe in you!)

So personal resolutions are mostly out, but how about business resolutions? Those seem much more attainable. Here are the 5 New Year’s Resolutions you should be making to increase your affiliate marketing performance in 2018.

1. Find new affiliates.

No one has ever said “we have too many people talking up our brand.” With the start of the new year, make it a priority to reach out to more individuals and get them to sign up for your affiliate program. Especially since affiliate marketing is expected to increase by a compound annual growth rate of over 10% through 2020.

And with other marketing venues threatened by the repeal of Net Neutrality, affiliate marketing stands to gain even more steam. Now is the right time to invest more into this channel. The best part? Investing more doesn’t mean costs; rather, it means investing in finding new partners to work with.

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8. 100+ Content Creation Resources by Aqila Nasreen

Nowadays Every business start marketing their value among customers. So, Content Marketers lack for fresh content.

Bases of Modern Content Marketing are

  • Freshness,
  • Uniqueness and
  • Attraction seeking

But Content Creation is simple if you keep on listening your industry updates.

How To Collect Ideas?

Ideas come from the accumulation of references.


Few of the industries and popular resources are as follows.

  1. Medicine Cochrane, eMedicine, Uptodate, PubMed
  2. Science NSTA, NSDL, 42-Explore, Earth Exploration ToolBook, Science Daily, 24/7 Science, Science Teaching Resources
  3. Business Investopedia, Duct Tape Marketing, Chris Brogan, Hubspot Academy, Mashable, Fast Company, LinkedIn Today, Marketing Profs.
  4. Education Khan Academy, Curriki, Web 2.0: Cool Tools for Schools, K-12 Tech Tools.

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9. 7 Easy Steps To Use An Infographic to Bring Organic Traffic Into Your Sales Funnel by Heather Christian

One of the #1 questions I see from new entrepreneurs is “How do I drive more traffic to my Funnel?”.

Driving traffic into your funnel is the fuel​ to getting more potential customers to find you. Once into your funnel, you can begin building a relationship. But traffic is the first major step.

Often people jump to paid traffic methods to find these new customers — this can be expensive within a competitive market. Also, if are new to paid traffic and don’t have the right ad copy and the right audience you are targeting, you can quickly learn an expensive lesson jumping into paid traffic to your funnel.

Learning how to drive organic traffic can add a huge boost to your funnel flow. Organic traffic is traffic that you didn’t pay for and can come from SEO and social media. If you can create a shareable image, ad or blog post it can bring free consistent traffic to your funnel for months or even years to come.

This means it’s worth your time and effort to create a proper strategy to draw in your audience from the beginning.

Note: If you decide to purchase anything (using the links below) you’ll be financially supporting the my writing. Thanks for your support.

One tool to help drive organic traffic is the use Infographics. Now, just because you create any​ old infographic doesn’t mean it will go viral. There are a few factors you need to keep in mind in​ order to create an infographic that gets your ideal customer to click through into your funnel.

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10. Brands Are Built, Not ‘Growth Hacked’ by Simon Yi

In today’s marketing landscape, performance marketers are encouraged to test and learn messaging and creative to determine what their audience responds to. However, often times, companies do not have the time or resources internally to develop high quality creative for the campaign at hand. Given this situation, it becomes easy for growth marketers to view designers as process bottlenecks.

But what does this cost the brand over time? Is there room for brand building matter in ‘growth hacking’ culture? In this blog post I’ll argue that having brand standards and upholding them matter more in today’s world of infinite information & choice.

The Goal is Brand Salience, Not Brand Awareness

It is widely recognized by researchers that a strong brand can help consumers reduce the cognitive effort to search for products and making product evaluations (see ‘Landes & Posner, An Economic Perspective’ for more reading). Brands that have continued to build a relationship over time are more likely to be remembered when consumers are in a buying state of mind. This is what academics call “brand salience”.

According to Byron Share, Professor of Marketing Sciences at the University of South Australia, brands need to accomplish these 5 things to build brand salience:

  1. Create distinctive brand assets
  2. Get noticed
  3. Continuously reach out to all potential buyers (not just loyal customers)

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The Growth Metric

Every business needs growth, but what constitutes growth? as marketers this is a question we must answer.

Abigail Nwaocha

Written by

Growth Marketing consultant for Startups, Small businesses & Agencies| lover of written art | LGBTQIA

The Growth Metric

Every business needs growth, but what constitutes growth? as marketers this is a question we must answer.

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