Same Cool Kids, Fancier Parties
Let’s take a quick stroll down memory lane to the hormonal heaven better-known as high school. It’s a Friday at 1:45PM, you’re sitting in Organic Chemistry trying your damnedest to decipher the difference between Alkenes and Alkynes… But your mind is elsewhere. You heard about the surprise party at cool-guy Greg’s house (you know the one) and now every ounce of your teenage soul is fixated on your Motorola Razr and ultimate euphoria when “the text” finally pops.
Ohhhh, you didn’t care if you were invited? K sweet. 👍
There’s just somethin’ about cool kids
Maybe you got the text, maybe you didn’t. For us, well, we were obviously super cool and therefore wouldn’t know anything about “lost invites” and long mom-chats filled with reassurance about how ‘cool kids’ and ‘popularity contests’ didn’t exist after highschool. Ya, we wouldn’t know anything about. LFG gang since pre-K baby. 🚀
Despite mom’s best effort, there was always a major hole in her logic… We LOVE cool kids. Hell, we can’t get enough of them. We watch ’em, follow ’em, support ’em and valiantly carry ’em though every single “fitness journey” they bravely embark on.
Cool kids definitely didn’t go anywhere, they just rebranded.
Capitalizing on cool
Influencer marketing is polarizing. Praised for its profitability and shunned for its inauthenticity. Even hearing the word “influencer” has been known to give people hives. But opinions aside, there’s no arguing that capturing ‘cool’ and harnessing influence is lucrative. By the end of 2022, influencer marketing is projected to hit $16B — Which takes into account anything from brand deals to sponsorships and guest features down to your run-of-the-mill-insta-fluencer hocking revolutionary eye creams.
Old-timey party, new-timey profession
Last week, Jordan and Bubba Page, who are Instagram influencers that got ‘famous’ for their “Fun, Cheap, or Free” site, hosted a one-of-a-kind night of wonderment for their fellow social media cool-kids at what they called the “Pagerton Summer Soiree.” The theme was Bridgerton (we think), and when you mix Page, and Brigerton, you get….Pagerton. If you’re unfamiliar with Bridgerton, think of Pride and Prejudice, but with a hell-of-a-lot of sex and some choice creative liberties about London in 1813.
The party matched vendors (those who want to influence people) with influencers (those who do the influencing), and some big-time Utah brands took notice and jumped in on the action. Gabb, Magelby Catering, Kizik Shoes, Mixhers, and mother-friggin Minky Couture all participated. It was like the billboards on I-15 came to life and descended on a party you weren’t invited to!
Check out the hashtag #pagesummersoiree to see exactly what you missed out on. Also, make sure you Like, Subscribe, and tell them exactly what theme you want to flood your feed next year!
Out of touch or on point?
A bunch of influencers getting together to celebrate each other’s influentialness may seem out of touch… Not sure why honestly. What doesn’t make sense about a gorgeous-gala filled with like-minded individuals who have a passion for slangin’ wide ranges of bibs and bobs, cups and creams, hopes, dreams and vape accessories on the world wide web?
Getting an elite group together to dress in fancy clothes and celebrate being elite pretty much defines aristocracy (and royalty) for all of human history.
Which begs the question…if influencers are the new royalty, are we their royal subjects? Or do we just have front row seats to a royal financial circle jerk?
Remember that while these displays are obnoxious at best, somewhere there’s an investor cashing in in a major way. Companies like GRIN (https://grin.co/), Upfluence (https://www.upfluence.com/), and CreatorIQ (https://www.creatoriq.com/) depend on creators and yes, their royal subjects, to keep the party going.
Cool kids never die 💪
