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Coming of age: 18 years of WF

Coming of age: 18 years of WF

9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Personas and beyond: representing customers in the design process.

Personas and beyond: representing customers in the design process.

Keeping a focus on customers throughout the design process has long been the domain of the persona, but we rarely use them in favour of…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Customer-led design won’t lead you somewhere new.

Customer-led design won’t lead you somewhere new.

Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Empowering your organisation to make your futurestate real.

Empowering your organisation to make your futurestate real.

Futurestate design is all about revealing hidden potential and shaping a clear vision of your next big transformational step. Now it’s…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Developing a strategy to realise your futurestate vision

Developing a strategy to realise your futurestate vision

Every time we conduct a futurestate design exercise, it leads to a much more compelling vision of the future than anyone anticipated.
Go to the profile of Wilson Fletcher
Wilson Fletcher
Why current-state analysis matters in a futurestate design programme

Why current-state analysis matters in a futurestate design programme

So far in the Futurestate Design series we’ve been pretty focused on the future, as you might expect. Where does the current state fit in?
Go to the profile of Wilson Fletcher
Wilson Fletcher
How to design for the customers of tomorrow.

How to design for the customers of tomorrow.

How can you design for a customer that doesn’t exist yet? Today’s user doesn’t know what they’ll want tomorrow, so how could you?
Go to the profile of Wilson Fletcher
Wilson Fletcher
The futurestate design tools: a downloadable deck

The futurestate design tools: a downloadable deck

In this instalment of the Futurestate Design series, we provide a free workshop structure to help create intelligent ideas in your…
Go to the profile of Wilson Fletcher
Wilson Fletcher
7 futurestate design rules

7 futurestate design rules

Following our last two articles in the Futurestate Design series (what futurestate design is and how to approach it with the right…
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Wilson Fletcher
How to approach futurestate design with the right mindset

How to approach futurestate design with the right mindset

Most people find it hard to step out of today to think about designing a new future for their organisation. Here’s the kicker…
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Wilson Fletcher
Welcome to the Futurestate Design series

Welcome to the Futurestate Design series

Opening up our toolbox to help businesses future-proof in the digital economy
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Wilson Fletcher
Why a Corona-crisis in local media affects us all, and how it can be prevented.

Why a Corona-crisis in local media affects us all, and how it can b...

Our recent work with Nesta’s Future News Pilot Fund has highlighted again how crucial local news is, why it must have a viable future for…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Service-led strategy 101

Service-led strategy 101

Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Why healthy companies don’t see the cliff edge coming.

Why healthy companies don’t see the cliff edge coming.

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal…
Go to the profile of Wilson Fletcher
Wilson Fletcher
How The Times’ success was built on more than big ideas.

How The Times’ success was built on more than big ideas.

A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality…
Go to the profile of Wilson Fletcher
Wilson Fletcher
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