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Wilson Fletcher: The Human Layer
New perspectives on designing successful digital businesses
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About Wilson Fletcher
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Coming of age: 18 years of WF
Coming of age: 18 years of WF
9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st…
Wilson Fletcher
Jan 22
Personas and beyond: representing customers in the design process.
Personas and beyond: representing customers in the design process.
Keeping a focus on customers throughout the design process has long been the domain of the persona, but we rarely use them in favour of…
Wilson Fletcher
Aug 17, 2020
Customer-led design won’t lead you somewhere new.
Customer-led design won’t lead you somewhere new.
Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led…
Wilson Fletcher
Aug 6, 2020
Empowering your organisation to make your futurestate real.
Empowering your organisation to make your futurestate real.
Futurestate design is all about revealing hidden potential and shaping a clear vision of your next big transformational step. Now it’s…
Wilson Fletcher
Jul 17, 2020
Developing a strategy to realise your futurestate vision
Developing a strategy to realise your futurestate vision
Every time we conduct a futurestate design exercise, it leads to a much more compelling vision of the future than anyone anticipated.
Wilson Fletcher
Jul 8, 2020
Why current-state analysis matters in a futurestate design programme
Why current-state analysis matters in a futurestate design programme
So far in the Futurestate Design series we’ve been pretty focused on the future, as you might expect. Where does the current state fit in?
Wilson Fletcher
Jul 1, 2020
How to design for the customers of tomorrow.
How to design for the customers of tomorrow.
How can you design for a customer that doesn’t exist yet? Today’s user doesn’t know what they’ll want tomorrow, so how could you?
Wilson Fletcher
Jun 25, 2020
The futurestate design tools: a downloadable deck
The futurestate design tools: a downloadable deck
In this instalment of the Futurestate Design series, we provide a free workshop structure to help create intelligent ideas in your…
Wilson Fletcher
Jun 18, 2020
7 futurestate design rules
7 futurestate design rules
Following our last two articles in the Futurestate Design series (what futurestate design is and how to approach it with the right…
Wilson Fletcher
Jun 10, 2020
How to approach futurestate design with the right mindset
How to approach futurestate design with the right mindset
Most people find it hard to step out of today to think about designing a new future for their organisation. Here’s the kicker…
Wilson Fletcher
Jun 3, 2020
Welcome to the Futurestate Design series
Welcome to the Futurestate Design series
Opening up our toolbox to help businesses future-proof in the digital economy
Wilson Fletcher
May 27, 2020
Why a Corona-crisis in local media affects us all, and how it can be prevented.
Why a Corona-crisis in local media affects us all, and how it can b...
Our recent work with Nesta’s Future News Pilot Fund has highlighted again how crucial local news is, why it must have a viable future for…
Wilson Fletcher
Mar 20, 2020
Service-led strategy 101
Service-led strategy 101
Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but…
Wilson Fletcher
Sep 12, 2019
Why healthy companies don’t see the cliff edge coming.
Why healthy companies don’t see the cliff edge coming.
The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal…
Wilson Fletcher
Aug 28, 2019
How The Times’ success was built on more than big ideas.
How The Times’ success was built on more than big ideas.
A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality…
Wilson Fletcher
Aug 14, 2019
About Wilson Fletcher — The Human Layer
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