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Coming of age: 18 years of WF

Coming of age: 18 years of WF

9th January 2021 marked Wilson Fletcher’s 18th birthday. The coming-of-age party we’d planned obviously won’t be happening (our 21st…
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Wilson Fletcher
Personas and beyond: representing customers in the design process.

Personas and beyond: representing customers in the design process.

Keeping a focus on customers throughout the design process has long been the domain of the persona, but we rarely use them in favour of…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Customer-led design won’t lead you somewhere new.

Customer-led design won’t lead you somewhere new.

Customer-led design is an accepted norm these days; a go-to approach for innovation teams. But there’s a fundamental flaw in customer-led…
Go to the profile of Wilson Fletcher
Wilson Fletcher
Why a Corona-crisis in local media affects us all, and how it can be prevented.

Why a Corona-crisis in local media affects us all, and how it can b...

Our recent work with Nesta’s Future News Pilot Fund has highlighted again how crucial local news is, why it must have a viable future for…
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Wilson Fletcher
Service-led strategy 101

Service-led strategy 101

Our work here at WF has been based on the principles of service-led strategy for many years. We’ve written and spoken about it before but…
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Wilson Fletcher
Why healthy companies don’t see the cliff edge coming.

Why healthy companies don’t see the cliff edge coming.

The last decade is littered with companies brought low by an unexpected disruption, but avoiding the same fate doesn’t require a crystal…
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Wilson Fletcher
How The Times’ success was built on more than big ideas.

How The Times’ success was built on more than big ideas.

A decade on from our original work with iconic news brands The Times and The Sunday Times, we consider an overlooked but critical quality…
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Wilson Fletcher
If you want to design the future, don’t start in the past

If you want to design the future, don’t start in the past

Genuinely innovative services inspire new behaviours in customers. The best way to conceive the kind of breakthrough ideas that make this…
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Wilson Fletcher
How we innovate: six techniques that lead to breakthrough ideas.

How we innovate: six techniques that lead to breakthrough ideas.

Incremental innovation is everywhere, but the real step-change, breakthrough innovations are much harder to come by. There’s no fixed…
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Wilson Fletcher
‘Strategic’ analysis is killing your ability to innovate.

‘Strategic’ analysis is killing your ability to innovate.

Many companies struggle to innovate successfully, and almost none ever make a real breakthrough — because they allow business analysis to…
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Wilson Fletcher
Law firms: is your innovation process working?

Law firms: is your innovation process working?

Law firms have been talking about innovation for years, but few have seen any true innovations emerge from their innovation process. Is…
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Wilson Fletcher
Legal innovation needs to learn some new tricks.

Legal innovation needs to learn some new tricks.

The legal sector talks a good game when it comes to innovation, but it’s struggling to move beyond incremental improvements and the…
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Wilson Fletcher
5 digital lessons for the public sector from the private sector.

5 digital lessons for the public sector from the private sector.

There are many areas where commercial pressures have instilled practices in private sector companies that the public sector can take…
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Wilson Fletcher
The value of a vision visualised.

The value of a vision visualised.

Visualising vision is a key part of our work here at WF. We use it extensively throughout our strategy and innovation programmes, and it…
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Wilson Fletcher
Zero waste: our mission to make the world a little less trashy.

Zero waste: our mission to make the world a little less trashy.

Achieving zero waste might be somewhat beyond our skills as a strategy and design company. But surely we can use those skills to make a…
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Wilson Fletcher
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