The Human Layer

Do professional membership organisations have a place in the digital age? We say yes, but they need to overcome some critical challenges…

Playbooks are all the rage here at WF, and for good reason: they’re a powerful tool to distribute strategic intent.

When organisations embark on strategically-important design programmes, one of the greatest challenges is to get everyone aligned around a…

Farewell Shoreditch, hello London Fields. After ten years in our Shoreditch studios it was time for a change, and we decided to change more…

Personas, jobs-to-be-done, segmentations… there are numerous ways in which design teams characterise audiences. But just how useful are…

We hear it being optimised, deepened, broadened and measured, but is ‘engagement’ really a metric we can rely on to measure success?

What is the key to success in the digital economy? Develop a balanced approach to innovation for new customers while keeping heartland…

If businesses could break down the walls around blockchain and flip the focus to service thinking, we could see a new wealth of commercial…

Yes. (I nearly stopped here.) We’ve written before about the challenges of innovation, from the consistent failure of internal innovation…

Is the ‘if it ain’t broke don’t fix it’ mindset hindering product development? It’s time businesses recognised what’s to gain by shaking…

Migrating from a software platform cash cow to a new era of digital service can be daunting, but this fear shouldn’t hold you back. All…

A sentence might not immediately scream ‘vital digital asset’, but as organisations communicate and connect with consumers across an ever…

As audiences, experiences and contexts diversify, the only way to design consistently brilliant experiences is through a dogged devotion to…

More and more, organisations who rely on data for their direction will look at their competitors and see a reflection of themselves.

Social media optimisation, meta tags, script writing, news reporting — artificial intelligence is rewriting the rules around skills once…

The safe haven of metrics might be smothering your creativity and holding you back from having the conversations that could spark your next…

Our focus has always been the human layer between people and the technology they use every day — the services that define our experiences.

The next time someone recommends that you do something based on best practice, call them out on it

Every savvy business these days invests in building an understanding of their customers before taking strategic decisions. We live in an…

Here at WF, we operate a studio model; something we’ve done since we first opened our doors. It’s a central part of what makes us what we…

With raising expectations and louder voices inside businesses, today it’s people who are calling the shots. Embracing these real end-users…

The perceived pace of the digital world has driven most organisations to put speed of delivery at the top of their priority list. Fast has…

Small gestures, big change. Apple announces updates with sweeping changes to better align interaction and visual design across its four…

In the eternal debate over in-house teams or external agencies, everyone is obsessing over the politics of either-or, when they should be…

There are stories about how perfect names have come to business owners in dreams, in visions, on sailing trips or, in the case of Steve…

The role models for digital innovation are not startups, they’re the startups-come-good that form today’s new digital elite. We call them…

Our latest WF Talks was saw some of the best minds in design come together to discuss how to make innovation the way of doing business in…

How can established Australian companies successfully transition from being used to being useful?

Rebranding projects are difficult, as we well know, so our expert panel offers their sage advice on what we can learn from Uber.

Much has been written of late about the consistent lack of success delivered by internal innovation labs in major organisations. How big a…

Too many established businesses still think of business objectives in terms of pillars. It’s time to invert this paradigm and put consumer…

Designing products and services for B2B organisations comes with its own set of demands and potential pitfalls. Partner Katie Buchanan…