Signing Up To Medium Spiked My Website Traffic
I’ve been building quality backlinks to my website for the past few months, but none have had the same impact as creating a publication on Medium.
It’s been just under 72 hours since I created a publication on Medium. In that time, traffic to my website has gone through the roof.
If this trend continues, it’s making a strong case for publishing at least 50% (maybe more?) of my own content on Medium to drive traffic to my site, bringing a few obvious advantages:
- More traffic means more opportunities to sell our services directly via the site
- We’re likely to grow our email list organically as people who like what they see on the site, decide they want more of our content emailed to them
- Our Domain Authority will increase.
Was This What I Expected?
Over time, sure!
But, in less than 3 days after publishing our first articles on Medium?
Hell no!
The reason I signed up for a publication account in the first place was to increase and improve the quality of our traffic over time. You see, we’ve been publishing content for, and interviews with, entrepreneurs for a couple of years now.
Since starting out as a small, niche blog, we’ve slowly begun to monetize our platform by offering services like content writing and podcast booking — primarily for people like solopreneur coaches or consultants who aim their products at a national or global audience.
Our traffic has been humming along nicely as a result of gradually improving the quality of our content and my learning how SEO works; sharing what I’ve learned via newsletter emails, articles, and even on my personal LinkedIn feed.
But, as ever, the entrepreneurial itch to grow took over, and I wanted to make sure that our website traffic continued to trend up and to the right. Not only that, I wanted that traffic to be high quality — that is to say, I wanted the traffic that lands on our site to be there intentionally — people who are looking for content just like ours.
That way, everybody wins.
So the last few months have seen a big push to:
- Create keyword-rich content
- Continue sharing lessons via my LinkedIn feed, and
- Build a network of quality backlinks that point people to our site.
The results have been pretty good, taking us from a domain score in the 20’s to today’s score of 46 (I’m expecting it to hit 50 in the next few weeks):
Which Brings Me To Medium
I’ve always known about Medium. In the past, I’ve published a few articles that drew a little interest but, more importantly to me at the time, served as a portfolio for me to win copywriting jobs as I transitioned from a career in construction to becoming a full-time copywriter.
However, I’d never really considered Medium to be a place where I could achieve each of my 3 goals. But, when I sat down and thought about it, it makes total sense because Medium has:
- A top 1% Domain Authority score
- Access to a huge network of readers
So, I reasoned we should at least try publishing some of our content here and linking back to our site. It’ll probably be a long game, I thought, but I’d rather take the extra time to build a quality stream of traffic organically than pay a fortune for people to spike my bounce rate and never come back.
The results so far have far exceeded my expectations:
- A week’s worth of traffic in one day (comparing this to January stats)
- At least 10 inquiries about content publishing via our contact form
- Graphs that look like this on our Google Analytics feed:
I’m not sure if this traffic trend will continue or if it’s just a temporary anomaly. However, we’re going to try to ride the wave as much as possible by:
- Publishing content on our Medium page semi-regularly
- Continuing to publish keyword-rich educational pieces on our website
- Engaging new subscribers via a drip campaign and newsletters
I’ll keep you posted…!
Rob
