Starting a Business? 3 Reasons Appearing on Podcasts Should Be Part Of Your Marketing Strategy
Starting a business is an exciting journey filled with opportunities to grow and succeed. One powerful tool that has seen rapid growth in recent years is podcasts. They offer a cost-effective way to reach a large, engaged audience and can provide a range of benefits for businesses of all sizes.
Here are three reasons why appearing on a podcast can be a game-changer for your business:
Appearing on Podcasts Helps More People Find You
Ready to grow your business and establish a powerful online presence? Look no further than the world of podcasts. By appearing on relevant and engaging podcasts, you can reach a wider audience, establish your brand as a thought leader in your industry, and increase your credibility and reputation among potential customers.
Research shows that podcast listeners have a strong connection to the hosts and sponsors of their favorite shows
Did you know that over 70% of podcast listeners take some form of action after hearing a brand mentioned on a show? That’s right, podcasts are a powerful tool for businesses looking to increase their online visibility and drive results.
One of the key benefits of appearing on podcasts is the impact on your website’s domain authority. Domain authority is a key metric used by search engines to rank websites based on their credibility and authority within a specific niche or industry. By appearing on podcasts and generating valuable backlinks to your website, you can increase your domain authority score, which in turn can help boost your website’s ranking in search engine results pages (SERPs).
Reach Your Target Audience
With the rise of mobile devices and streaming services like Spotify and Apple Podcasts, podcasts are growing in popularity and offer a unique opportunity for businesses to connect with their audience in a personal and intimate way.
One of the key benefits of appearing on podcasts is the impact on your website’s domain authority.
Think of it this way, if you’ve started a sportswear business for women, it can be challenging to pinpoint a specific segment in the market. However, by searching for podcasts for women, you’ll discover a wealth of opportunities to connect with your ideal customer. Many podcast hosts are eager to feature guests who can share their expertise and knowledge.
This approach is much more effective than generic marketing channels that reach a wider audience but may not be as interested in your product or service. Studies have proven that podcast listeners are highly engaged and often take action after hearing an advertisement or brand mention. A 2019 survey by the Interactive Advertising Bureau showed that 60% of podcast listeners have made a purchase after hearing an advertisement on a podcast.
Embrace the potential of podcasts and use this medium to build a relationship with your target audience. Unlike traditional advertising, which can sometimes come across as intrusive, podcasts offer a more relaxed and personal setting for you to connect with your customers. This can help you establish brand loyalty and increase the likelihood of repeat purchases.
Podcasts Help Humanize Your Brand
Podcasts offer a chance for businesses to build a personal bond with their audience and make a real impact. By connecting with customers on a more human level, businesses can create trust and cultivate lasting relationships.
Research shows that podcast listeners have a strong connection to the hosts and sponsors of their favorite shows, thanks to the conversational style of podcasts. This connection can boost a business’s credibility and establish them as a trusted brand in their industry.
Podcasts also offer a unique advantage in reaching an attentive audience. Listeners actively choose to consume the content they hear, making them more likely to take action after hearing a brand mention or advertisement. This level of engagement is hard to come by in other marketing channels.
TLDR:
Appearing on podcasts should be part of every small business owner’s marketing strategy, because:
- Podcasts help more people find you.
- They can help you reach your target audience
- Podcasts can humanize you and your brand.
Looking for more proof? Check out my article about why appearing podcasts is amazing for your business.
