Starting a Web Design firm from Scratch
This Tuesday I decided to start a Web Design firm. Here is my progress so far (4 days)
Day 1: Decided the niche — Dog Trainers
What does this mean?
This means I am starting a Web design firm which will make websites for Dog Trainers. I believe selecting a niche makes a lot of things easier:
- easier to gain trust of a client
- easier to understand the exact pain points of customers.
- easier to find clients, you just have to find out a place where people in your niche hang out.
Day 2 & Day 3: Made two Website templates for Dog Trainers
Why make website templates?
Because I do not have any previous experience. The common response that I will get from customers when I reach out to them will be: “have you done any such work in past?”, “could you show previous websites you have made?”.
Since I do not have any previous work to show, it will be difficult to gain client’s trust. So, I designed these templates. Plus, I plan to give away these templates for free, so it has some marketing benefit too.
Day 4: Website up and Outreach started
Bought domain name: http://doggoweb.com for the firm. Designed the website and hosted it on one of my VPS on Linode. I tried to keep the design as minimum as possible to save unnecessary efforts before getting any feedback from clients.
Also, setup free email hosting for email address firstname.lastname@example.org on Yandex. I want to limit my expenses to minimum as of now.
For outreach I am currently using Instagram. Once http://doggoweb.com was up and running, I messaged 10 Dog trainers on Instagram about my service. None replied till now.
Expenses: $12 (domain) + $5 (Linode VPS)
Next Day’s Task
- Reach out to 20 Dog Trainers on Instagram
- Setup Google Analytics for doggoweb.com
- Design improvements on Doggoweb.com
I will share my daily progress report here. Follow The Journal(at: https://medium.com/thejournal) to receive updates on this journey.