There are lots of important steps to be taken while introducing a new treatment or technology to your salon. Offering some modern treatments as, for instance, laser or light ones, can mean big returns, but it can also be daunting for some of the clients.
When creating services or stocking new products, prepare everything way ahead so that the customers’ experience remains intact. Will your staff need extra training for the new offering? Will you need to change your practitioners’ schedule to add this new treatment? Will it be possible to install everything needed for this treatment in your salon? It is necessary to have everything planned ahead.
Train the practitioners to use the technology, it might be needed to take a couple of industry-based courses to get a suitable technical skill level before commercializing the treatment and inviting customers to try it. Make sure you and your practitioners are educated enough to inform your clients properly.
An open day is a nice way to thank your loyal clients for their custom and create a bit of a stir, but it is also the perfect opportunity to demonstrate your new treatment. People will see how great it is and will return to get it again!
Special offers might be of great help, and an introductory offer for the first month might encourage your clients to try it. You can offer a second treatment for half price, or a course of treatments at a special introductory price.
However, the main point is advertising. There’s no point investing in technology and training your employees anyway if none of your clients is aware of the exciting new treatments on offer.
Social media is an effective and instant way to reach your audience. Regular posts and updates giving your followers facts and information about the new treatment will likely arouse interest. Posters and leaflets are pretty useful too, a leaflet drop can also be done to promote your salon’s business, not only a new service. Though these two may seem tedious, they are a fairly economical way of getting your message out.
Emailing your customers and the simple word of mouth are also proven to be good ways to inform people about the new services you are going to provide. A simple dialogue with a customer in your salon allows for interactive conversation about the new treatment and questions to be asked to ensure that it is fully understood.
The Joy App will provide you with opportunities to advertise your business effectively on the platform and offline. With the help of The Joy you will easily inform your clients about new treatments you are introducing in your salon and also find new clients! Client-oriented ads will be shown to the app users right in the app and direct new customers to your salon. The reviews shown in the app will also encourage them to try the new treatment.
Find out more about The Joy on our Website: https://thejoy.io/
Download The Joy Beta App: https://thejoy.io/beta
