Science, IT, and manufacturing are the first spheres that come up to one’s mind when thinking about implementing the latest technologies. However, the beauty sphere isn’t too far behind and we’ve collected some of the finest examples.
We are far more likely to read a headline about innovations in science, IT or manufacturing than any other sphere and it may seem that they are the only ones getting technological novelties. However, a lot is going on in other industries as well and in this piece we are going to cover how participants of the beauty market implement new technologies.
Hi-tech care products
There are devices that have already revolutionized the personal care industry. L’Oréal Smart Hairbrush uses advanced sensors that analyze the hair quality and which of different hair care routines are more effective for the user. There is a similar device on the market from Samsung called “S Skin” that scans the face, detects skin health issues, and suggest solutions. Hi Mirror, which looks like the ordinary mirror, but gives beauty recommendations and provides augmented reality solutions, allows applying different digital makeup to preview how it will look like in real life. These gadgets make personal care a much easier process and the cosmetic companies are developing and releasing even more devices.
Another trend in hi-tech beauty solutions is highly personalized cosmetics. Artificial intelligence is trending in this field right now. Proven is a product that analyzes skin conditions, geographical location, lifestyle, environment, and even genetics for AI to suggest the best skincare products available. Recommendation chatbots (HelloAva) figuring out which care products are the best for you and custom-made shampoos (Function of Beauty) are also available. The market is developing quite fast and the companies providing such services are opening every year.
Innovative in-store technologies
Physical stores are facing harsh competition from their online counterparts, so they need to come up with something that will make them more attractive. Some measures include introducing in-store physical-digital solutions like facial scanning for perfect care product suggestions, touch displays to choose products and get tips. Sephora is one of the brands that has implemented these solutions. On the seller side, there are apps for connecting different stores in the same chain and for simplifying personnel-management communication.
Beauty apps
Several devices listed in the care products section have companion apps which collect statistics and provide better recommendations. But if you want a real breakthrough, you can look at The Joy app. Its ambition is to create the first beauty service ecosystem which connects all participants of the beauty industry in one app: be it customers, salons, practitioners or advertisers. What makes it stand out even more is integrating blockchain technologies to ensure safe transactions and introduce a fair review system.
Other beauty hi-tech trends include recycling natural by-products for creating cosmetics ingredients, find new ingredients using AI, researching microbiomes for better effects, wearable technologies for skin health tracking, and better aging cosmetic products. As you can see there’s plenty of space for growth and development but the current achievements are already pretty impressive. Follow our blog and social media if you want to learn more about tech and beauty.
The Joy Website: https://thejoy.io/
The Joy Android Beta App: http://bit.ly/TheJoyBeta
The Joy Web-Version Beta: http://www.thejoy.com
