Launch a crypto rewards program
Points, rewards and Bitcoiners …
While “loyalty and rewards” remains a science of its own, we’ve been asking the question, “why not issue points, cash-backs, vouchers, discounts etc. in the form of bitcoin payouts instead?” The art of ‘gamification’ is centered around some mechanism for ensuring customer loyalty and retention hence why so many schemes replace a ‘cash-back’ with a ‘product discount.’
Bitcoiners have a track record of backing things they really care about.
Bitcoiners love bitcoin and are very responsive to initiatives that promote the values of bitcoin. This poses the question, “Could you (as a retailer) catch the wave of a growing and highly enthusiastic community of bitcoin loyalists?” Further to that, the question is, “…exactly how fanatic are Bitcoiners?” Here are four examples of bitcoin donations where the community got behind a cause they cared about:
- Pineapple Fund — $55 million donated to charities.
- We Are All Hodlonaught — Raised over $30k to pay lawyers for fighting a legal case.
- Andreas Antonopoulos — Community donated around $1.5 million in bitcoin to inspirational bitcoin speaker.
- Defend Crypto — Kik is raising $5m from the crypto community to take on the SEC.
If you’re considering launching a bitcoin rewards program, we’d love to hear more about it!
