Stream Wars Podcast Ep. 2: Overview of China’s Top Live Streaming Platforms Part 1

In this episode I give an overview of the current top players in China’s live streaming industry. If you follow the global live streaming industry, then you’re aware that the Asian markets, China in particular, are much more mature and are regarded as leaders in this space.

A Deloitte report titled “Live thrives in an online world” shared that China is likely to remain the largest market for live streaming in 2018, with forecast revenue of $4.4 billion, a 32 percent increase over 2017, 86 percent higher than in 2016. Viewers are likely to reach 456 million.

Chinese streaming companies are on the forefront when it comes to new streaming technology, gamification and monetization methods, and product design so I’m sure they will be referred to quite frequently throughout future episodes. Because of this, I thought a quick overview of the key players would be beneficial.

There are so many Chinese live streaming platforms that I have broken it into two episodes. Today’s episode will covers the five platforms that I think are absolutely essential for you to know about and then in a future episode we will cover another five or so platforms that you should be aware of as well.

The five platforms we cover today include MOMO, Huajiao, YY, Yizhibo, and Inke.

For those interested in learning more, there will be a corresponding article with all the information cited in this episode so keep an eye out!

If you have any questions, feel free to reach out to us at streamwars@themeetgroup.com