TECH
How Tech Giants Are Reprogramming Your Brain?
The Science Behind Social Media Addiction.
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In the digital age, social media has become an integral part of our daily lives. Platforms like Facebook, Instagram, Twitter, and TikTok have revolutionized how we communicate, stay informed, and entertain ourselves. However, behind this convenience lies a troubling reality: tech giants are using sophisticated techniques to capture and maintain our attention, literally reprogramming our brains. In this article, we will explore the science behind social media addiction and how major tech companies exploit human psychology for profit.
The power of dopamine
The key to understanding social media addiction lies in dopamine, a neurotransmitter that plays a crucial role in the brain’s reward mechanisms. Every time we receive a notification, a like, or a new follower, our brain releases a small amount of dopamine, generating a sense of pleasure and gratification. This mechanism is similar to what occurs with addictions to substances like alcohol or drugs.
Social platforms exploit this natural process to create a reward cycle that compels us to continuously return to our feeds. The design of these apps is carefully…
