E-commerce Brand Creates 2.000 Video Ads and Drives Conversions

The Challenge

In this digital era, competition has become tougher than ever: the digitalization of distribution channels is so advanced that users expect a constant flow of high-quality content. This represents a challenge for companies who regularly look for new and creative ways to market themselves to the public at a low cost since it is a common belief that high-quality content comes at a high price.

A consumer electronics e-commerce company with more than 2.000 products, was looking for innovative ways to acquire new clients. The company was aware of the increasing success that other e-commerce brands were having with video advertising campaigns on Facebook, and decided to explore this opportunity.

The Campaign

The brand decided to launch a client acquisition campaign on Facebook for the Argentinian market using TheMotion’s solution via their partner AdGlow. The campaign, which lasted for an entire month, consisted of a video ad for each product in their catalog, meaning more than 2.000 videos were running on Facebook every day. It was launched at the end of December, a peak season in terms of sales as it falls between Christmas and New Year.

The Results

Thanks to TheMotion’s video ads, the campaign resulted in a steady evolution of the CTR as this one was improving on a daily basis — ultimately leading to a decrease of the CPA by 50%. The company was so satisfied with the results that it decided to extend the campaign for an entire year, reaffirming the effectiveness of video as a client acquisition tool.

The bottom line

Video ads allowed the brand to showcase its products in the most engaging and dynamic way possible while saving time and reducing production costs, proving once again that video is the format preferred by consumers. The video ads not only increased the CTR but also helped the company meet its business goals and generate greater conversions, which helped the company generate outstanding campaign results.

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