Audi e-tron: Audi’s first production electric vehicle.

Sam Ayres
Oct 19, 2018 · 5 min read

The Audi e-tron is coming to South Africa.

You’ve probably heard about the Audi e-tron, if you haven’t, it’s not the name of a spaceship, or your best friends dog. Rather it’s Audi’s production ready, first EV vehicle. There has been big press around this vehicle over the past few weeks, with international press already driving the vehicle. We headed with Audi South Africa to Singapore for the Audi Brand Experience. Here we had a chance to get up close and personal with many of the new vehicles coming to SA in 2019- Including the e-tron.

Audi e-tron
Audi e-tron

Design and size

Surprisingly to many, the e-tron’s design doesn’t fledge far away from the design language of current Q models. It’s bold, features sharp lines and a new rear light setup similar to that of the Q8. One will instantly notice the closed-off grille, which is one of a few unique design features which allow you to recognise it as an electric Audi. e-tron is a meaty SUV and is similar in size when compared to the Q8, whilst being slightly smaller than the Q7. There is no mistaking that in the flesh this is one pretty vehicle.

Audi e-tron
Audi e-tron

Range

Times are changing, and soon, we will live in a time when you will no longer ask the guy next to you at the traffic lights how much power his vehicles produces but rather, “ How’s your range?” Yes the most asked and debated question when it comes to electric vehicles. Range, range, range.

Normal but not so normal

There is a stereotype when it comes to EV vehicles because various concept cars have shown them to be these futuristic tech-laden machines. In reality, the e-tron is very normal. For the most part, it follows Audi’s design language and looks like an Audi. It features Audi’s new cockpit which features an upper and lower screen in the centre console. This is much like the Q8 and other new models going forward. It also has more space in the rear thanks to the removal of the transmission tunnel. All in all, it’s very normal, and I really like that about the Audi e-tron.

Audi e-tron rear
Audi e-tron rear
Audi e-tron back
Audi e-tron back

Audi e-tron pricing in South Africa and Arrival

Audi e-tron is planned for arrival in South Africa during Q3 of 2019. We have no pricing at this stage, however, the vehicle will retail for 80,000 euros in Germany. We don’t know what the currency will be doing next year, but this does give us a rough estimation.


TheMotorist

TheMotorist is an online magazine bringing the latest news and driven reviews about new cars in South Africa and Worldwide

    Sam Ayres

    Written by

    Sam Ayres

    Co Owner of TheMotorist digital magazine. www.themotorist.co.za

    TheMotorist

    TheMotorist is an online magazine bringing the latest news and driven reviews about new cars in South Africa and Worldwide