20 Oct 2016 —Will internet exist forever? Maybe only Google?!

Silvia Lanfranchi
The New Publishing
Published in
7 min readJan 20, 2017

From Silviã Lãnfrãnchi to Nuphap Aunyanuphap.

Hi Nuphap!

I think creative commons are super interesting! Alice in Wonderland sound good. I’m not quite familiar with the story but I herd about it before.
The process on how to create a book and divide the works is also perfect. Tell me how you would like to divide the works.

After some research and some additional readings, i wanted to talk to you about our hypothetical idea of distributing the books. (Maybe i can work on this point of the process book!)

I wanted to start with a question:
Do you think that internet will continue to exist forever?
I start to thinking more on after i saw this:

Luca Leggero, Nothing is eternal (on the internet), 2013–2023

Luca Leggero is an artist that works on new media art and music. With this work invite the people to thinking on eternal life of internet. If it weren’t so?

It is true also for our case, we decided to print an open book archive online because it’s more simple to start with some test without copywriting rules, but also it is interesting to make online things tangible!

→ Content / Copyright / e-book
During my research i find interesting people, projects and networks.
The first is Robert Darnton, an American cultural historian and academic librarian. He has write: “The case for books. Past, present and Future.” a book that i find by chance. I find also an article online that talk about this:

“For the last four years, Google has been digitizing millions of books, including many covered by copyright, from the collections of major research libraries, and making the texts searchable online.
After lengthy negotiations, the plaintiffs and Google agreed on a settlement, which will have a profound effect on the way books reach readers for the foreseeable future. What will that future be?”

It would be naive to identify the Internet with the Enlightenment. It has the potential to diffuse knowledge beyond anything imagined by Jefferson; but while it was being constructed, link by hyperlink, commercial interests did not sit idly on the sidelines. They want to control the game, to take it over, to own it.

What provoked these jeremianic- utopian reflections? Google. Four years ago, Google began digitizing books from research libraries, providing full-text searching and making books in the public domain available on the Internet at no cost to the viewer. For example, it is now possible for anyone, anywhere to view and download a digital copy of the 1871 first edition of Middlemarch that is in the collection of the Bodleian Library at Oxford. Everyone profited, including Google, which collected revenue from some discreet advertising attached to the service, Google Book Search. Google also digitized an ever-increasing number of library books that were protected by copyright in order to provide search services that displayed small snippets of the text.

The settlement creates an enterprise known as the Book Rights Registry to represent the interests of the copyright holders. Google will sell access to a gigantic data bank composed primarily of copyrighted, out-of-print books digitized from the research libraries. Colleges, universities, and other organizations will be able to subscribe by paying for an “institutional license” providing access to the data bank. A “public access license” will make this material available to public libraries, where Google will provide free viewing of the digitized books on one computer terminal. And individuals also will be able to access and print out digitized versions of the books by purchasing a “consumer license” from Google, which will cooperate with the registry for the distribution of all the revenue to copyright holders. Google will retain 37 percent, and the registry will distribute 63 percent among the right sholders.

Google can make the Enlightenment dream come true.
But will it? The eighteenth-century philosophers saw monopoly as a main obstacle to the diffusion of knowledge
Now Google Book Search promises to create the largest library and the largest book business that have ever existed.

Il futuro del Libro / Robert Darnton / Adelphi / Photo by me

The question is Open Knowledge and Creative Commons the new way?

→ I wanted to understand more about the digital world and the impact it has on books (eg. e-book, e-readers).
Can internet, google and e-books be a real revolution change the world of books?
Or is it that paper never dies?

I found another interesting book in Bologna by Francesco M. Cataluccio / Che fine faranno i libri?

Che fine faranno i libri? / Francesco M. Cataluccio / Gransasso Nottetempo / Photo by me

He said in the book:

Questo cambiamento (nel campo dei libri e dei giornali) è già avvenuto tre anni fa (He publish on April 2010) ed è inarrestabile: i giornali, le riviste, i libri un po’ alla volta cesseranno di avere un supporto cartaceo per diventare digitali, fruibili attraverso dei supporti elettronici. E i libri del passato, che oggi si trovano nelle biblioteche, saranno (tutti e senza limiti) consultabili, modificabili e riproducibili. I libri di carta diverranno col tempo oggetti d’antiquariato e di culto. Gli editori dovranno rapidamente adeguarsi e imparare a utilizzare a proprio vantaggio la rivoluzione (perché di una grande ed epocale rivoluzione si è trattato!) digitale, che ora è arrivata a toccare e intaccare anche il mondo dei libri di carta (analogici).

I libri digitali ci faranno risparmiare molti soldi, non esisteranno più libri esauriti e inaccessibili e ci guadagneranno le foreste (per fare i libri oggi si abbattono mediamente più di 9 milioni di alberi all’anno). Per i ragazzi che nascono oggi sarà tutto normale: il loro orizzonte di riferimento sarà uno schermo, nello studio, nell’informazione come nel gioco.
A noi, cresciuti con i libri di carta, mancherà l’odore, il piacere tattile dell’oggetto libro, la possibilità di sfogliare avanti e indietro seguendo le “orecchie d’asino” fatte alle pagine. Le nostre pareti di casa torneranno spoglie, forse, meno calde e rassicuranti (“guarda quante cose so!”). Agli studiosi verranno a mancare le occasioni di fare un viaggetto col pretesto di andare a consultare una biblioteca in Francia o in America…

Le tipografie saranno quelle che soffriranno di più della progressiva scomparsa dei giornali e dei libri di carta. Sopravviveranno soltanto le tipografie di nicchia, quelle ad esempio che stampano i cataloghi d’arte (finché il digitale non raggiungerà la meravigliosa perfezione artigianale delle riproduzioni cartacee di un quadro).Soffriranno anche i librai, perché i libri si venderanno altrove (e già oggi, grazie alla possibilità di fare significativi sconti e alla velocità di consegna, molti libri di carta vengono venduti per Internet: Amazon, la più grande libreria del mondo, ha iniziato vendendo libri di carta, anche se oggi i loro libri digitali hanno superato per vendite quelli cartacei).Anche il commerciale e gli uffici stampa dovranno modificare sensibilmente le modalità del loro lavoro.Tutte le altre funzioni, quelle più editoriali (dalla traduzione, alla redazione, all’impaginazione) rimarranno, perché i libri digitali sono comunque LIBRI. E, anzi, sempre di più ciò che farà la differenza sarà la QUALITA’.

The DATA about the selling of e-book also clearly explains:

Infographic from Jessica Klimczak

Michael Pietsch write in December 2015:
Print books have proved durable because, as a format, they’re simply hard to improve on.
And self-publishing? It’s grown hugely as an option for writers who want to reach readers directly.”

→ Production
We decide to do a physical self-publishing books because tangible books is an object that you can read and collect with a special touch of materials and technique.

I saw also, last September, a exhibition “New Craft” that inside has a part that talk about Typography and Lino’s and Co. I suggest to you to see also> Self Publishing, Be Happy.

→ Distribution / Sell
In the Self Publishing way we don’t need to have ISBN code.

Yesterday i went to Spazio B**k here in Isola [MI] and i find some fanzine without ISBN. I then asked the owner how is possible to sell in book shop without the ISBN, and she talk to me this is not at all a problem!
For example, little bookshop have a software that generated automatically the code. In the contrary, without ISBN, we can’t sell in big bookshop like Mondadori or Feltrinelli.

If the little library is our “perfect” target...then...we can start printing!

See you soon and have a good time!

Silvia

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