In this era of urban mobility and smart cities, the goal of moving from one place to another is becoming more complex and costly, eventually leading to the challenge of transporting a larger amount of people faster and cheaper. Public agencies have generally had to resort to levying taxes or fines to companies or users for transportation behaviors they want to discourage. Not only are most vehicles bad for the environment, but single occupant vehicles cause traffic congestions and excess demand on parking space, which ends up costing many commuters a lot of wasted time.
There are many alternative modes of transportation today that are much more environment friendly and efficient but there lacks a clear incentive for riders to go for these options. The main question is how to get people to make better choices that are more sustainable?
Velocia connects with all types of digital mobility services to provide a universal incentive across ecosystems such car pooling, bike sharing, scooter companies, public transit and more. The goal is to use positive reinforcement to reward users for making the most economical and efficient decisions that are optimal for traffic and the environment. Users can now earn points or “VELO’s” when using these services and can redeem these points for additional “more sustainable” mobility services.
Although the concept of incentivizing a certain type of behavior is nothing new, the idea is to offer rewards to an aggregate set of existing platforms that already have a large amount of usage. This also solves for the complexity of using multiple services (i.e. bike to office, uber back home) due to the isolation of these platforms from one another. Velocia integrates this into a single solution that can quickly optimize for local jurisdictions and align themselves with the municipal government incentive programs and push their sustainability efforts forward.
The eventual set of data gathered from this universal incentive program can create an open system that allows users to take advantage of a holistic view of their mobility activity and provide them a path to benefit from that.
How it works
Velocia is one of the first Open Apps built on the OAN and provided essential requirements and feedback into the Open Kit design, starting with Open Economy. Velocia uses The Open Economy Kit to create a secure digital asset — VELO that can be embedded within their app with just a few lines of code. It’s designed to have the optimal user experience with as little friction as possible, without sacrificing security and accessibility. The OE Kit provided VELO with a design space to determine its asset characteristics, such as supply and redemption rules, and is done in a scalable mechanism that uses transaction batching.
The Future of Velocia
Velocia has been operating its beta program in the City of Miami for the past two months. It has onboarded over 2,000 users that have been earning millions of VELO across their mobility partner ecosystem that includes, GetAround, SwiftSeat, Citi Bike, Bolt Scooter, and Miami-Dade Transport. Their use base has walked 57,836 miles in the past 8 weeks — that is a bit more than two times around the earth whether traveling the equator or over the poles! Taking the equivalent of 1775 cars off the road resulting in 23,184 Kg of carbon emissions reduction.
Learn more at: velocia.io
Or if you live in the Miami area, download Velocia on the App Store.
About The OAN
The Open Application Network solves the unintended consequences of platform economies. The OAN is an open source public infrastructure for the creation and hosting of Open Apps. Open Apps are programs that put users back in control and are universally accessible across platforms. The OAN is built on open standards and is owned by everyone that uses it.