Wanderlust isn’t an emotion. It’s a way of life.
Travel should match today’s travellers. We’re seeking more than just a short break or an escape. We’re looking for something transformative, something that can evolve our view of the world and our place in it.
Travel changes us.
It opens us up to new possibilities and gives us new perspectives on the world.
But what if travel could take us further than that? What if it could transform the way we live our lives, giving us the freedom to focus on the things that are important, with the people who matter the most to us.
What if travel could anticipate our needs perfectly, creating a space that connects us with local cultures and lifestyles, opening up new opportunities to enrich our lives?
We’re all digital nomads now.
The way most of us work means we don’t have to be tied to any single location. With more and more of us able to work wherever we are (as long as there’s a fast wifi connection), the boundaries between life, travel and work are becoming blurred.
So when it comes to travel, it should be effortlessly simple. Simplicity equals freedom — freedom to explore the world and evolve as a person. Far from being just a product, travel becomes a medium to recalibrate your life and your lifestyle. Luxury travellers taking part in the latest survey from Skift said their top priority was: ‘Experiences that show me a new perspective of the world’. The philosophy behind AirBnb’s ‘Belong Anywhere’ campaign captures the zeitgeist perfectly — the comfort and familiarity of a home from home giving you the freedom to connect with a global community and create the life you want to lead.
Wherever you travel, you always feel at home.
Travel shouldn’t be a luxury. It should be the way we grow, change and evolve. That’s why we crave the real when it comes to travel — heading off the beaten track to find local favourite hotspots, and search for experiences that we can’t replicate anywhere else.
As content providers for destinations, we need to focus on travel’s transformative edge. It’s not about insider guides, it’s about creating a space that can connect travellers with different cultures, communities and lifestyles, unlocking destinations and opening up new opportunities to encounter places.
Travel needs to take people somewhere. Not just geographically, but emotionally. That’s the real transformation in the travel industry, and it’s down to us to create and curate more than just experiences.
