How Might We… Avoid the Design Thinking Hype and Make Better Products

Alex Denniston
Sep 21, 2020 · 11 min read

As designers, strategists, developers, and professional problem solvers ourselves, we too have a complicated relationship with the controversial belle of the ball known as Design Thinking. However, rather than lobbing pot shots or claiming our proprietary method is the One True Design Method, we’d rather contribute to the maturation and refinement of the practice.

Many have acknowledged before us that Design Thinking is a good starting point but not a magic bullet. We have little argument that the basic tenets of…