The Metaverse is Here — Roblox, NFTs, Digital Fashion, & $1 billion+ Spending by Gen Z
When it comes to the topic of the metaverse, so much talk these days is around the idea that “in the future” this virtual world will evolve to become a significant part of our everyday lives. Similar to the dawn of the internet in the mid to late 90s, the argument is that one day, humanity will log in to the metaverse in the same way that each of us logs in to our social media applications and email accounts today.
With this description in mind, the metaverse sounds like a seemingly far-away vision yet to be realized. However, as we will soon see below, for the last 15+ years, Roblox has been laying the foundations for a metaverse environment. And it would appear that they — and not other Web3 virtual world projects (e.g. Sandbox, Decentraland), are the ones who are leading the way towards what virtual life might look like in the future.
What is Roblox?
Roblox describes itself as a “global platform that brings people together through play.” But perhaps at a more descriptive level, Roblox is a 3D virtual world where people can interact, play millions of different games with each other, and where its users can directly make various alterations to the digital world surrounding them. In short, it may be as close of a virtual world offering…
