Deep Dive (pun intended) with S.H.R.I.M.P. — ProductShop’s Leap Forward Towards Democratizing AI

Product Shop
Product Shop
Published in
5 min readSep 7, 2023

Say hello to S.H.R.I.M.P. — a customizable Llama-2 model from ProductShop — with a “privacy-first” and open-source approach to conventional LLMs.

Remember the last time you had a conversation with a Large Language Model that felt more like chatting with a real human? You ask a question, and it provides an answer. You tell a story, and it responds with empathy. You even joke around, and it laughs with you. Chances are, you were talking to ChatGPT — whether through the chatbot itself or a platform built around GPT-4. Now we have a new contender and it’s from Meta. We published a comprehensive article on Llama-2, and if you are caught up with it already, here’s how ProductShop is taking this framework a notch further.

The Imperative Is Quite Clear: Adapt or Get Marginalized

When the largest personal data collector on Earth launches an open-source LLM with the “privacy” and “security” keywords on its headlines, it’s hard not to raise eyebrows. In an unexpected move on July 18, Meta — once hated for its AI malpractices — has now become the posterboy of “open innovation” in the AI arms race. With a context window spanning 4096 tokens and a dataset of 2 trillion tokens, Llama-2 establishes itself as a superior successor to Llama-1. And the best part? Llama-2 introduces commercial usage at no cost, ranging from 7 billion to 70 billion parameters.

But here’s the catch! While Llama-2 outshines existing open-source models across performance benchmarks, many businesses are unsure about how to effectively integrate LLMs into their operations. It’s not a simple task to fine-tune LLM models for specific needs; it requires expertise in Machine Learning Infrastructure and familiarity with a range of software suites. Often, these tools are patched together and don’t yield the desired outcomes. Not to forget that small-scale enterprises often lack the in-house expertise to ensure that an LLM is producing accurate results.

S.H.R.I.M.P. — Our Attempt to Develop a Privacy-First LLM

Where every click, swipe, and purchase are cataloged, the call for data privacy echoes louder. The landscape now needs AI solutions that thrive within controlled, customizable environments. These parameters will not only appease concerns about data vulnerabilities but also set the stage for organizations to benefit from AI technologies. So, we’re introducing S.H.R.I.M.P — Systematic Holistic Responsive Interactive Modeling Platform — empowering businesses to fine-tune open-source language models using their own data, optimizing their performance for specific purposes.

The crowning jewel of S.H.R.I.M.P is a Vectorial Database, granting users the ability to fine-tune application-specific chatbots and enable semantic search capabilities. By offering a secure, self-hosted environment for LLM solutions, S.H.R.I.M.P enables businesses to tap into the surging LLM adoption while keeping a firm grip on data protection. Through this approach, S.H.R.I.M.P empowers commercial products to adapt to market trends and cater to customer expectations while maintaining compliance with stringent data regulations across different governance authorities.

Giving the Deployment & Privacy Choices on Your Hands

S.H.R.I.M.P assumes a dual identity. For those seeking to enrich user engagement, the chatbot serves as an always-on virtual companion. On the flip side, semantic search caters to businesses that value superior search experiences. By discerning context as well as intent, it delivers results that transcend the limitations of mere keyword matching:

  • The chatbot component of S.H.R.I.M.P contributes to improved user engagement and satisfaction. By being available around the clock, it acts as a virtual assistant, answering inquiries and assisting with tasks. This can have a positive impact on user experience, potentially leading to increased customer loyalty and retention.
  • The semantic search functionality of S.H.R.I.M.P goes beyond traditional keyword matching. This reflects a trend in technology where businesses are seeking ways to better understand search intent and context. This capability can lead to more relevant search results, which in turn can drive higher conversion for businesses.

Choice is the cornerstone of efficiency. Therefore, in contemporary business operations, S.H.R.I.M.P acknowledges the importance of data sovereignty and regulatory adherence. This recognition is enabled by its flexibility in hosting alternatives where businesses can adopt two deployment pathways; both of which put data privacy at the forefront:

  • The imperatives of data confinement led organizations to opt for on-premises hosting models. By integrating S.H.R.I.M.P within their infrastructure, businesses create a bastion of data protection where every interaction occurs within the network, guaranteeing a level of privacy that is unparalleled in a “hyperconnected” world.
  • S.H.R.I.M.P extends its influence to off-premises hosting, leveraging cloud solutions to enable accessibility, efficiency, and scalability. Yet, this choice is not one to be made in isolation. Instead, it necessitates strategic objectives and data protection ethos, ensuring that efficiency doesn’t impact the sanctity of data security.

More “Open-Source” and Even More “Open Innovation”

We chose Llama-2 for a specific reason; for its advocacy of a privacy-focused LLM. As a part of our commitment, we support Meta’s open approach to AI that brings additional levels of visibility, scrutiny, and trust. While Llama-2 — as a framework — is still in its infancy, our generative models through world-class RLHF, data generation, and model evaluation make it easy for every enterprise to adopt industry-leading generative AI. However, our greatest novelty is the alignment to human evaluation, making LLMs safer for scalable enterprise adoption.

With this new solution, enterprises can fine-tune open-source models using just a few lines of code and their own data. For more complex customization, our in-house expertise and team of developers can tailor model parameters for unique business usecases. Whether you are an e-commerce business aiming to enhance the shopping experience with personalized recommendations or even a wealth manager wanting to summarize financial data, achieving such performance requires capable base models, like ours, that are fine-tuned with the right volume and variety of data.

But Why Through ProductShop? Why Not All by Yourself?

If you have ever been knee-deep into fine-tuning an LLM, you already know that model customization is formidable. Often these software amalgams fall short of desired outcomes due to organizational lack of acumen while deploying a framework at scale, that too, without performance bottlenecks. In line with promoting “open innovation” in Large Language Models, ProductShop offers a transparent timeline and clear documentation.

How about speaking to our experts at ProductShop for a quick consultation?

Book a call or learn more about SHRIMP.

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Product Shop
Product Shop

Leading Software Development and Blockchain Engineering Company. Building the future has never been easier ✨