Santuri East Africa and ProductShop Announce Partnership for Music Innovation and Social Impact

Nairobi, Kenya — October 19th, 2023.
Santuri East Africa, the award-winning community-focused music innovation hub based in Nairobi, Kenya, is excited to announce its partnership with ProductShop, a forward-thinking enterprise committed to innovation and impact. This partnership aims to redefine the landscape of the music industry in East Africa by promoting diversity, equality, and inclusion, along with providing unique services that benefit the community at large.

About Santuri East Africa

Santuri East Africa has a long-standing reputation for providing world-class music education through its Santuri Electronic Music Academy (SEMA). The hub also offers artists access to professional production and recording facilities via the Santuri Salon. The community-centric approach of Santuri is demonstrated through its commitment to diversity, equality, and inclusion, and has been a catalyst for the development and empowerment of musical talents in the region. Santuri is the 2023 laureate of the IMC Music Rights Award, the prestigious global prize presented by the International Music Council.

About ProductShop

ProductShop is a system and product engineering studio with an expansive portfolio that covers diverse sectors like payment processing, event ticketing, Blockchain, artificial intelligence, and fashion. With full-cycle development capabilities, ProductShop accompanies its partners from concept discovery to product refinement and scaling. Their commitment to fostering enduring relationships aligns perfectly with Santuri’s vision for sustainable impact.

Why This Partnership?

Santuri and ProductShop share a mutual vision for a more equitable, creative, and diverse world. By pooling resources, the organizations aim to help Santuri transition from a project-based funding model to a sustainable, impact-driven organization.

This partnership is about more than just funding. It’s about aligning our core values and visions for the future. We are thrilled to work closely with ProductShop, as we enter into a strategic new phase in our development.
— Gregg Tendwa, Co-Founder of Santuri.

Expected Impact

The partnership will not only benefit Santuri but also aims to create a wide-reaching impact on the community:

• Directly benefit at least 300 individuals.
• Provide educational opportunities to an audience of over 10,000.
• Increase in regional and international showcasing opportunities.
• Build on successful programs such as SEMA, Signal, and the forthcoming Kilele Music Tech Summit to create long-term, sustainable models.

Connect with Us

To learn more about this partnership and Santuri East Africa, visit www.santuri.org and follow them on Instagram, X (formerly Twitter) and LinkedIn.

Press Contacts

• Santuri East Africa: Gregg Mwendwa, Co-Founder: gregg@santuri.org
• ProductShop: James Patry-Dodd, Head of Operations: james@productshop.io

ProductShop Team 🌟