Introducing the Advocacy action on Public Good for Media

Matthew Green
Public Good Blog Archive
2 min readJul 20, 2018

It’s like I always tell my kids, you have to advocate for yourself. But I also know those of us who can, have to advocate for others as well.

Public Good’s Advocacy action

Starting this week many of the Public Good powered campaigns you’ll encounter on your favorite news sites will feature our new advocacy action.

Our widgets can be configured to let news consumers contact their Federal and/or State representatives on a variety of issues. We manage the experience inside our partner’s content so the reader does not have to leave the article they are reading and like our other actions we make the data available so together we can measure the important impact our partners make with their content.

Our advocacy action joins donate, volunteer, follow-up, share, read more, learn more, attend an event, and of course our custom actions designed to refer traffic to our partners own efforts to make positive changes in the world.

Democracy of course isn’t just voting. It’s making yourself heard and there is growing data that calling your representatives is in fact one of the most effective things you can do.

If you have a moment, you can see it in action below on an issue I am passionate about, the alarmingly high mortality rate of women who give birth in the United States.

Lower the Death Rate of U.S. Pregnancies

My wife and I are fortunate. Although our twin boys were born early, both she and they received incredible medical care. Too many American mothers however are not as lucky.

The U.S. has the worst rate of maternal deaths in the developed world … and it’s rising. I plan to let our representatives know how we feel about the vital importance of the Maternal Health Accountability Act and the Preventing Maternal Deaths Act. I hope you will too.

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Matthew Green
Public Good Blog Archive

VP of Product @publicgood. Teaching ux, user research and conversational interfaces@NorthwesternU and @ColumbiaChi. Always learning … or watching TV.