How to Rank on Google with NO Keyword Research

Myths about SEO debunked by your resident weeb marketer

Kira Leigh
Apr 4, 2019 · 10 min read
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Nobody wants to admit this fact: SEO is too goddamn expensive, my dudes

According to this exhaustive Moz study, “Hourly SEO Costs Vary Across Countries, but $76-$200/hour is Most Common.

Myth: Social Media has no direct effect on SEO rankings, at all

Fact: It absolutely does, why the duck you lyin’?

Since 2014, Google has publicly denied that social has any direct affect on rankings.

There is a positive correlation between social engagements and change in rank.

Overall there were more improvements in rank associated with social engagements than observed ranking losses.

According to Hootsuite’s insane Frankenstein marketing science experiment, social media helped their reach expand by 12% organically.

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I posted my article on every available social media outlet that would accept it

Then I waited, and did it again. And again. And again. And again.

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Use Reddit as a social media outlet for distribution

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Repost your article literally everywhere you can

Sign up for a GrowthHackers account and submit your articles if they’re relevant.

What about using Social Signals for SEO on traditional platforms?

Promoting on traditional social media outlets like Twitter, Pinterest, LinkedIn, or Facebook, requires a bitchin’ social media tool.

Myth: LSI actually helps with SEO a lot and you must smash synonymous keywords everywhere

Fact: It kind of does, but not in the way you might think

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Undoubtedly, Google wants to understand the context of any piece of content. The field of semantics (the study of meaning in language) is a fundamental part of this approach.

Neat. They’re pretty down for LSI and search rankings, right?

There is good reason to believe that Google has evolved far beyond this and uses much more sophisticated, machine learning-led technology for document indexation and information retrieval.

Clearly we are not living in the 1980s, no matter how hard I wish to time travel back into the past to attend some dank ‘Til Tuesday concerts.

The great thing about LSI is this:

If you’re struggling with content, and hit a mental roadblock, try LSI for inspo.

Myth: Keyword Research wins the Google Ranking Olympics, so go stuff that Blog Turkey

Fact: While keywords lodged into H1s, etc, are helpful, you are absolutely NOT going to rank against the Big Boys

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This is from https://kwfinder.com/
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https://neilpatel.com/ubersuggest/ Neil made a pretty cool tool, but I’m concerned about that 60% chance.

Also, look at who you are competing with, here:

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How in the world can you compete with these behemoths on SEO and keyword ranking?

It’s simple…

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Here’s what I mean where ‘making a scene’ and SEO are concerned:

This is Pulse Marketing Agency’s blog article on Influencers, on page 3 of their insanely agonizing 47 page exodus:

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So, how exactly do you Rank on Google with NO Keyword Research?

You play by the new skool social media rules, distribute where the Big Boys won’t, and use common sense

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I believe you can get there without all the spreadsheets: now prove me right!

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THERE IS NO DESIGN

Just Snarky Marketing/Tech Things

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