How to be more relevant

Or, the price of visibility

“Nothing aggravates poverty more than the need to appear rich or successful.” This adaptation of a financial maxim for our era perfectly captures the current scenario of social networks and the corporate world: a frantic race for visibility, no matter the cost. Empty statements and banal polemics, apparent symptoms of the Irrelevance Syndrome, fuel this insatiable thirst. This context reminds me of another saying:

Some people are so poor all they have is money — Bob Marley

The promise of social networks was the democratization of communication: places where everyone would have a voice. However, we have corrupted this ideal, and digital spaces have become stages for exhibitionism and controversial speeches, often focused more on self-promotion than substantial contributions to the public debate.

Recently, sexist statements by executives about women in CEO positions have shown how visibility can backfire. Prominent figures and market maestros, such as Mira Murati, sometimes use their platforms to challenge these stereotypes, turning reckless comments into debates about gender and competence.

The best response lies in promoting profound cultural change, both on digital platforms and in corporate environments. Sensible people, companies, and leaders must adopt…