Comp- Analysis (Both Competitively and Comparatively)
I do a lot of processing in my head, so I can speak to the points of market research and analysis but I don’t often get it into a visual format. (Which is counterintuitive since I am a visual thinker.) In doing this initial visual round of comparison, I was able to reinforce the idea that “no one can have it all.” Something has to give. It’s like the good/fast/cheap venn diagram, you don’t get good work, on a tight timeline for a low cost. (If you are a designer saying “yes I can,” it’s time to raise your prices.)
At first I thought I needed to hit all the marks, and in this first round, I mostly do. Reflecting now, I want to go back and add in the qualities that support friendship development: building trust, consistency, time, authenticity, kindness, communication. Those are the core goals of my project. Yes, in-person, small groups, dinner/food, common interest — these are all important but they are ways the core goals are expressed and supported.
Currently I have compared my concept with 10 other companies/products, ranging from games to dinners with strangers, online apps and community groups. The truth is, they are all effective ways to get platonic needs met and no two meet all the same needs. This shows me that while humans’ core connection need is the same (a sense of belonging) we all have different ways in which we connect.