⛑ 10⛑ Research Summary 6— Digital Assets and Agreement of Different Social Media Platforms

Yuxuan Hou
🌕 Thesis Development | 2022🌕
3 min readApr 6, 2022

20 years ago, when we talked about “ASSETS”, it means property owned by a person or company. All things we could recall were physical stuff, like a house, furniture, bicycle, or even legacies.

However, nowadays assets have already been redefined. As the internet went so fast, there were so many digital assets emerging, like NFT, personal posts, digital documents, audio, video, or other relevant digital data.

*Digital asset is anything that exists in a digital format and comes with the right to use.

— Wikipedia

In the offline world, there are so many valid laws helping us to protect our physical assets. They cannot be easily stolen, anyone who embezzles others’ house, money, or company will absolutely face harsh punishment.

But in the digital world, imagine this situation…

  • someone downloads your photo to fake your and cheat others
  • someone embezzles your photograph/video and says they are created by themselves rather than you
  • someone use your face to pretend a live show
  • if you post a video on social media, let’s guess you and the platform, who will own your video right…
  • ……

These kinds of stuff happen every day.

Everyone is facing a huge risk in the digital world because of invalid laws and moral standards.

SO WHO CAN HELP US PROTECT OUR DIGITAL ASSETS?

Maybe you would believe the platform you share content on will help you protect your digital assets.

Then let's have a look at Digital Assets Agreement(Copyright) on Different Social Media Platforms.

Social media, like Facebook, Twitter, and Pinterest, allow online posting of material that may be copyrighted. The social media site does not own the work that has been posted on their site; the copyright is still kept by the owner. But by agreeing to post works on the site, you sign an agreement that gives the site a license to use the work for a variety of purposes, like displaying it, adapting it, or copying it. In these cases, the license is given without payment.

— Small business

Digital Assets Agreement(Copyright) on Differ Social Medias

The Facebook Terms of Service state that you (the Facebook user) own the intellectual property rights (including copyright or trademark) to content you create and share on Facebook and other Facebook products. You can share your content with anyone else, any time you want. In return, Facebook says, you must agree to give them a license to use the content. Specifically,

The Twitter Terms of Service (as of July 8, 2020) state, “Content is the sole responsibility of the person who originated the Content,” but they reserve the right to remove Content that violates the User Agreement. Twitter says that if you believe your Content has been copied in a way that “constitutes copyright infringement” you can file a report at https://help.twitter.com/forms/dmca.

Pinterest is a social media site that allows members to post photos from their websites and other places. Pinterest’s terms of service give users a “limited non-exclusive, non-transferable, and revocable license” to use its services.

Pinterest’s says you retain “retain all rights in, and are solely responsible for” the content you post. But, by signing up for Pinterest and agreeing to their terms of service, you have agreed to give Pinterest “a non-exclusive, royalty-free, transferable, sublicensable, worldwide license” to use your content. They also reserve the right to “remove or modify” your content or “change the way it’s used in Pinterest, for any reason.”

In other words, Pinterest can use your content on its site because you have agreed to give them a license to use it as described in this agreement, without payment. The​ ​Pinterest's copyright statement includes a link where you can file a complaint against someone you feel has violated your copyright.

In conclusion, when you post on social media, most platforms will own your posts’ digital assets’ right(copyright) with you. They are allowed to use your content officially.

On some occasions, these platforms will help you and force the digital thief to delete your content, I mean if you have very thoughtful evidence to show you create the content.

But these platforms will never help you find if your assets is been stealing or not. Hence how could you know someone is using your sharing content from other corners of the earth?

IF NO ONE HELPS US, LET’S PROTECT OURSELVES!

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