13 Free Conversion Rate Optimization Tools for Entrepreneurs and Startups (2019)

In order for a business to be successful, you need to convert your audiences into customers of your product. To do this, you need to build your product based on the needs, aspirations, and behavior of your audience.

Keep your finger on the pulse of your audiences’ wants with these 12 free conversion rate/customer research tools that will help you optimize your website and product communication for conversion.

Free Chatbot Tool

1. MobileMonkey

A super simple chatbot tool with a lot of advanced features, created by none other than Wordstream’s Larry Kim.

Use it for distributing your blogs, lead magnets & offers on Facebook Messenger with around 80% open rate.

Free Website Heatmap/ UX Tool

1. Hotjar

See and analyze how your site visitors are interacting with your site by seeing heatmaps of their usage.

Free A/B Testing Tools

1. Google Analytics Content Experiment

Use Google’s own A/B testing tool to know what version of your landing page converts the best.

2. Five second tests

See what real people gather from your website and what they retain with this handy tool.

3. VWO

See how long should you run your tests with this free calculator.

Free Survey Tools

1. Typeform

Collect data from your audience in a very fun and interactive way with this free survey tool.

2. SurveyMonkey

Another giant survey tool, use it to collect responses in a fast and easy way.

3. SurveyPlanet

Create unlimited surveys with unlimited questions and responses with this free tool.

4. Zoho Survey

Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.

5. Google Forms

Google’s very own survey tool. Nuff said.

6. SmartSurvey

Another great survey option if you don’t want to choose any of the above!

Free Customer Trends Tools

1. Answer The Public

Enter a keyword and this tool will immediately throw all the biggest questions customers have related with this topic, all arranged in a very visual form.

2. Quora

A great way to research your customer and your industry is by using Quora. Just enter your keywords and see what questions are people asking on that topic.

Originally published at https://thestartingidea.com on December 28, 2018.