4 Reasons how your logo impacts your business
A good business must be good from the first step!
When’s the last time you skipped a store for another just because it looked more elegant? Well, probably happened a lot of times, and chances are, you don’t remember because it’s pretty much most of the time. Your decision was stimulated based on the outer aspect of the brand and what it conveyed just from the design of the brand logo. Even for that split second, you were steered into making that decision just by looking at it with you being oblivious to realising it. This was just an example of how a good logo is significant in a business. Brand logo forms a strong first impression, is the foundation of the brand identity, constructs loyalty. For that, it must have specific characteristics. Here’s why your logo is important:-
Creates connection
Customers develop a strong connection with the logo, and it starts right from the first impression and lasts depending on the quality of service it provides. Customers will have good memories of your business that’ll direct customers into buying your products and services.
Authenticity
A unique logo portrays brand sovereignty that administers trust and authority. It helps represent what unique quality of service your business provides. Since there could be various brands showcasing similar services unique logo shows the independent characteristics your brand possesses and how it distinguishes itself from its competitors.
Brand Loyalty
As much time as it needs to construct brand loyalty it can be precarious if updated or modified multiple times. People have no problem making a decision when it comes to brands like REEBOK because it’s trustworthy and safe to go with. Brand loyalty is essential to build and foster as 80% of consumers predicate colours augment brand recognition.
Fitting mostly everywhere
Brand logos that fit when scaled down to place in various materials and media such as letterheads, business cards, flyers, journals, posters, banners, and infographics help disseminate brand awareness and message. Typography resonates with your logo to spread the message consumers will know about brand services.
- · 80 percent of consumers think that colors boost brand recognition
- · 93 percent of purchasing decisions are made based on visual perceptions
- · 7% of customers say they buy a product because of color(src)
Brand logos help prospective customers who have no prior knowledge or experience know about a business’s motto and its services, which is why businesses invest in getting a well-crafted logo as it’s crucial to forming a strong first impression. Let me know if your logo fits any of these criteria.
