Here’s how you can reach millions and generate more traffic

Subham Biswas
The Storii
Published in
4 min readSep 4, 2021

The revelation of insightful factors of SEO

Source

As the conventional advertising world has shifted to digital advertising, so has the content. Content has become an effective tool for brand awareness and its other aspects.

Has it ever come to your attention that your content is failing to reach people? You’ll find yourself creating more content and yet your average views and visits are relatively low.

With some change in structuring and strategizing, the problems hindering your reach can be addressed.

Let’s understand the whole scenario with the metaphor that your content does not have wings or legs. That being said, it wouldn’t cross boundaries if it is the body that only exists. Or rather if you don’t optimize your content it won’t reach or bring visitors that are targeted. Which brings us to our next point, what it means to add wings or legs? Well, you may not have come across the term SEO-Search Engine Optimization, it is by this process one can optimize or help their craft rank better under search results.

SEO (Search Engine Optimization), a root necessity is a part of the process that goes into making content and for B2B business and marketing. From reaching your target audience to converting them into prospective customers and having them visit your page over and over again. This section involves several steps synergizing the material for a higher success rate in bringing more traffic.

The better your reach the better your chances of increasing prospective viewers.

It has become primarily a fundamental part of B2B businesses and content marketing. Web trafficking has been a part of humans ever since humans started to market. But the most interesting part, doing SEO is super easy.

Reasons why SEO tools should be implemented

Well drafted and optimized article fuel page ranking, and show relevant content for proper search engine visits. From using researched keywords, backlinks, adjusting content complexity, visuals for example infographics, videos, graphical representations, pictures, and proper indentations the material will be successfully optimized. This is designed to toss in natural visitors from search engines.

  • It is authentic, concise, and simple which imposes the search engine algorithm. Its authenticity instills trust.
  • Optimized crafts and articles bring in new visitors. Furthermore, adding new content drastically increases your traffic.
  • It makes your content organized and structured. Active searches for products, services, or solutions are likely to direct you to your site. Easier to convert site visitors into paying customers.
  • Potential prospective customers looking for products and services provided by a company. With SEO when the services are searched, your site comes at the top of the SERP (Search Engine Result’s Page).
  • It helps in finding the right audience faster and makes potential customers visit the page more as you bring in more relevancy to your content.
  • It doesn’t require or rather involves paying for ad spaces.
  • Makes it faster for your audience to reach you. Search engines are rather used more which covers about 62%. So, building a strong presence is crucial.
  • Niche marketing analysis is critically important before writing your material. It helps to make your content relevant to the trending searches.
  • Ranking high under search results will improve your chance to outdo your competitors.
  • Being at the top is everything. Not being in the top 10, you’re not going to be shown as 35% of the clicks go to page 1. It requires 62% less than traditional marketing and in turn, brings in 3x times the traffic.

50% of all website traffic is driven by organic searches, including paid and social. 10% is driven by paid searches while 5% is driven by social searches. 93% of online experiences use search engines like Google, Yahoo!, or Bing. This is why a lot of business owners have been benefited significantly from using SEO as over 1 billion people use Google every month and over 400 million mobile users. (Source)

Photo by Carlos Muza on Unsplash

Owners of businesses in the US as estimated, spend more than $80 billion on SEO services. The expenditure has significantly increased over the span of 2 years when the average used to be $72 billion. This predicates that most people around the world have received amazing results investing in SEO. (Source)

Photo by Georgia de Lotz on Unsplash

With increasing website traffic comes the responsibility to get it well-optimized. Your content is likely to be shared across the globe through major platforms like Instagram, Facebook, and others once the manifestation of SEO is consistent. You now know how SEO plays an important part in today’s world. What do you think about SEO? Has it become a root factor in optimizing content? How would you implement SEO techniques in your content? I would be glad to know!

--

--