Theta Labs
Jul 17 · 3 min read

Starting today, two of the most widely-adopted blockchain projects will be joining forces for an advertising partnership: Brave and SLIVER.tv / Theta Network! SLIVER.tv / Theta will become a Verified Publisher in the Brave browser, while Brave will become a sponsor on SLIVER.tv, running ads along side our top streamers.

Brave is an innovative privacy browser combined with a blockchain based digital advertising platform with 7 million monthly active users. The Brave browser rewards its users for opting into privacy-preserving ads by giving them 70% of the ad revenue share in Basic Attention Tokens (BAT), a utility token built on top of Ethereum. SLIVER.tv has 3 million monthly active users, and we’re excited to join forces to promote great content and drive utility token adoption.

SLIVER.tv streamer featuring embedded Brave ads

In phase 1, we’ll begin with a joint marketing campaign, with ads for the Brave browser appearing on SLIVER.tv, as well as SLIVER.tv/Theta Network ads featured in the Brave browser for users who opt into Brave Rewards. This is a great user acquisition opportunity for both projects; when a Brave user gets a notification to “tune into SLIVER.tv and earn TFUEL for relaying video streams”, we know it’s going to a user who is already familiar with blockchain technology, and is an ideal person to introduce to the Theta Network. Similarly, a user who is already on SLIVER.tv earning TFUEL understand the concept and value of earning tokens for contributing their resources to a network, so will be more likely to adopt the Brave browser.

Brave browser notification ad to watch on SLIVER.tv and earn TFUEL

The Brave browser will also become an officially supported browser for relaying video on the Theta Network. Users can earn BAT rewards for consenting to viewing ads in the Brave browser, while at the same time earning TFUEL for relaying video on the Theta Network.

In the coming weeks, stay tuned for a live AMA with the executive teams of Brave and SLIVER.tv / Theta to discuss future integrations within the Theta Network and Brave platform. We’re excited to share more about our plan to grow the communities of both Brave and SLIVER.tv / Theta!

Cheers,

The Theta Team

Theta Network

Next generation video delivery powered by you

Theta Labs

Written by

Creators of the Theta Token and Network — see www.ThetaToken.org for more info!

Theta Network

Next generation video delivery powered by you

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