Tad Ro, SVP of Product Management at Pluto TV, joins Theta Metachain Council

We’re thrilled to announce that Tad Ro, SVP of Product Management at Pluto TV (a Paramount company), has joined the Theta Metachain Council to advise on media strategy and global user adoption strategy. As Theta prepares its Mainnet 4.0 this December with the launch of the Metachain, the company continues to build Web3 products and infrastructure to support the media and entertainment space. Tad will be a key advisor ensuring we are creating a product-market fit for media companies and high impact go-to-market strategies.

Tad is a senior executive in product management, design, UX/UI, digital media strategies, and developing interactive, multimedia entertainment products across OTT/Connected TV, Mobile, and Web platforms. His passion and background lives at the intersection of product, technology, and consumer behavior, where he’s created valuable product experiences for consumers and delivered them end-to-end across platforms at scale. He began his professional career in product management at Rhapsody, in the early stage as a digital music startup. He subsequently held key product leadership positions at Verizon Digital Media, TMZ / Warner Bros, Virgin Mobile, and LiveXLive. Over the course of his career, Tad has been a force for innovation in each of those roles, notably being a key driver in TMZ’s adoption of online video, which has now become a major media segment for the entertainment news source.

“I’m fascinated by the Web3 space and creating disruptive new consumer experiences. What interests me in Web3 decentralized technologies is how blockchains will change the video, media and entertainment space — and thereby develop a new vision of entertainment. Theta Labs is using blockchain technology to introduce a completely new dynamic in media entertainment and is aimed at unlocking a new level of engagement and monetization that strengthens the relationship between media companies and their audiences. And I’m excited to see how Theta’s Metachain will lead the transition of video from Web2 to the next generation of distributed, inclusive community-owned Web3 video experiences.”

With Tad’s help, our goal is for Theta Metachain to lead the way in Web3 development in the media and entertainment space. Join us as we build toward that vision with innovative products and infrastructure made possible by the Theta Network!