Trusted Media Brands Implements EdgeCloud Video in Mobile Apps, kicking off the Future of AI in User-Generated Content

Theta is expanding its partnership with Trusted Media Brands (TMB), the world’s leading community-driven entertainment company. By leveraging Theta EdgeCloud video technology, formerly known as Theta Video API, into its branded apps, TMB is offering two all-new streaming channels from FailArmy and The Pet Collective, available exclusively to audiences on connected TV and mobile platforms, including Roku, Fire TV, Vizio, Samsung, Android TV, Apple TV, iOS and Android.

Theta EdgeCloud is now powering the curated 24/7 commercial-free channels on two of TMB’s apps: The Pet Collective and FailArmy. “Nothin’ But Dogs” on The Pet Collective is an around-the-clock stream featuring the best content from the brand’s extensive library of animal video series, and “Ball Busters” will showcase a nonstop collection of sports-related mishaps from the FailArmy vault. These channels rely on user-generated content (UGC) to grow their content library rather than scripted/commissioned content, highlighting the need for powerful AI tools like those built into Theta EdgeCloud.

“This collaboration not only highlights the versatility of Theta EdgeCloud video technology but also signifies a significant step forward in OTT streaming at-large,” said Jacob Salamon, VP of Business Development at TMB. “With our diverse portfolio of leading brands engaging over 250 million consumers worldwide, we’re dedicated to delivering exceptional content experiences across streaming TV, social media, and web. Theta has continued to be a valuable partner that helps us move forward with innovation across our business.”

These types of UGC channels highlight why generative AI models like the ones offered on EdgeCloud are so critical to the future of content creation. Whether it’s TMB, Facebook, YouTube, or any other platform with massive amounts of UGC, it’s simply not possible to catalog and review millions of photos and videos uploaded every single day. In order to effectively do this you need specialized AI models and object-scene detection algorithms to automatically categorize , catalog and recommend new content.

This dynamic will only accelerate with more advancements in GenAI text/image/video-to-video models. An unprecedented amount of video content created daily will lead to key challenges in managing quality, attributing digital rights, and crediting the appropriate creators for their content.

AI can also assist users in enhancing their storytelling abilities by providing creative suggestions, plot ideas, or even interactive narratives. Users can create and navigate through personalized stories, making them co-creators in the narrative process. GenAI tools can suggest new ideas or ways to continue a story, helping users explore new creative directions and making it a seamless and more natural experience for less-experienced creators.

Join us in this exciting journey, check out EdgeCloud Video streaming live to thousands of users now on FailArmy and the Pet Collective apps, and EdgeCloud AI models powering the next-generation of user generated content.