Universe’s Intuitive Campaign Website Builder for Local Campaigns

Universe Feature Highlight #3

Published in

theuniverseapp

3 min readJun 7, 2023

Just like other local campaigns, you probably didn’t get into politics to build a website. And building a website from scratch can feel like a daunting, time-consuming task. But in today’s election landscape, a website is more important than ever. It’s a tool to showcase your campaign’s vision, stance on key issues, and engage with potential supporters. Beyond that, it’s a tool to shape your campaign’s online narrative. This means it helps you improve search engine results, acts as a lander for digital ads, and even facilitates how classic media frame their reporting and reach you.

This is where Universe’s Website Builder comes in! Designed specifically for local campaigns, the Universe Website Builder offers a range of features that make building a website fast and easy.

Built for Local Campaigns

Unlike other website platforms, the Universe Website Builder has been entirely built around what local campaign websites need to succeed. There are volunteer sign-up forms, petitions, endorsements, and even a campaign swag store (Thanks, GoodStock!) built right in. That’s not to mention classic website structures, like a blog, that allows you to share updates and news about your campaign.

Volunteer Signup Form

The custom volunteer signup form helps you filter for different types of volunteers- door knockers, bundlers, phone bankers, and more. The volunteer signup feeds directly into your Universe account’s volunteer management platform. If you don’t use Universe for your campaign contact management platform, you can use MailChimp to manage your signups.

Email Platform Integrations

Build and manage your general supporter list more easily. Get email signups directly to Universe or MailChimp. Additional email integrations are coming soon.

Free Domain, Plus Easy Domain Management

Universe provides a free “yourname.campaign.win” domain with every website and allows you to connect your own custom domains for free as well. Simple management and no gatekeeping is the motto.

GoodStock Integration

Universe’s website builder also includes a campaign store integration with GoodStock. This allows campaigns to bulk order swag from GoodStock and display these items on their Universe Website. When someone purchases an item from your store, GoodStock will fulfill and ship orders directly to your supporters. It’s that easy!

Fully Customizable Sites That Make Branding Easy

We’ve built the platform to help simplify the difficult task of branding. That’s whether you have your campaign’s brand solidified or are just starting out. The website themes are simple and modern just like the best national campaigns have. You team can upload your logo or use our built-in font picker. You can select your campaign’s colors or use our special color picker to find a complementary set. And the website builder comes with fully customizable pages that allow you to add your own content, images, and branding in an easy and appealing way. Website banding doesn’t have to be hard, no matter where you are in your process.

Build Your Campaign Website Today

Universe’s intuitive campaign website builder is a great tool for local campaigns looking to build a website quickly and easily.

All Universe customers receive a free website with their subscription. If you’re not ready for the full suite of Universe campaign management tools yet, but are ready for a website, you can get started for $24/month.

For a full walkthrough, see our Universe Website Builder Demo on Youtube.

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If you’d like some additional help building your website, check out Campaign Academy for tips and strategies from industry experts.