How To Implement Off-Page SEO For Ranking?
When it comes to search engine optimization (SEO) off-page SEO offers the most challenges. If you want to increase traffic, generate leads, and earn more revenue you should optimize your off-page SEO.
What Is Off-Page SEO?
Off-page SEO is called Off-site SEO. Off-page SEO refers to actions taken outside your website page which in turn helps you increase the ranking, traffic & revenue. Off-page SEO is salient because it informs search engines that your website is valuable to others on the web. Every link that you receive takes action as an endorsement from a different source that your website is quality. This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best way to rank websites on search engine results pages (SERPs).
Types Of Links For Off-Page SEO
Links are an important element in regards to off-page SEO. It is salient to understand different types of links before we start building & earning backlinks.
Off-page SEO has 3 types of links:-
- Natural links
As the name suggests a natural link comes to your website naturally. Your team doesn’t conduct any outreach or any action to earn the link. The person creating that content decided to link to your content, whether because they follow your brand or discovered your content via search.
- Built Link
An outreach or any action which results in traffic on your page is a built link . Your team worked to earn this link, whether by reaching out to webmasters, publishers, or journalists. You may have even promoted the content with an ad campaign, providing it with the exposure that helped people uncover the content
- Created Links
A created link comes to your website from self-submissions on directories, forums, or press releases. Your team created this link intentionally and without conducting any outreach. This off-page SEO tactic for link building tends to register as a black-hat SEO practice because search engines look down on this kind of link-building tactic.
Without further ado, let’s get to off-page SEO techniques and learn some lessons for future marketing strategies.
Link Building is the key
One must build and chase quality links. Link building should be about quality, not quantity. Many digital marketers or businesses forget the importance of link building. Go for the high-quality links. But don’t let this stop you from linking to and getting links from smaller or younger brands and professionals, as long as the domains are good and are related to your niche. They have to meet the further requirements: quality, proper text and keywords, inbound numbers, and others I’ve already mentioned before. In the end, you should have the best of both worlds. And you should target it, even when you think your business is in a boring niche and there’s not much you can do.
Social Media Marketing
One of the most effective off-page SEO techniques is using social media. Using social media platforms is a great way to extend the reach of your content. Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA (Domain authority) like LinkedIn (DA:98), Facebook (DA:96), Twitter (DA:94) & Instagram (DA:93).
Google hasn’t directly stated that a link from a social media platform will benefit your SEO, although they have said that social platforms are crawled for data in the same way as any other site on the web.
Forum Posting
A forum posting site is an online discussion board that allows users to have meaningful conversations in the form of a posted message. When carried out correctly, forum posting can bring multiple benefits for your business:
- Exposure to new customers
- Better understanding of your customers
- Opportunities to answer any questions customers or potential customers might have
Forum posting requires a long-term approach in order to build a trustworthy reputation amongst other members of the forum. Identifying forums with a ready-made community, who are discussing a service like which you offer. This is a great way of engaging with existing or potential customers online.
Guest Content
Providing third-party websites with guest content is another effective online marketing technique that can also yield off-page SEO benefits. This could be a thought-leadership piece through to ‘how to’ video content, something that will capture the attention of their readers. You should look to reach out to third-party websites whose target audience is similar to your own, such as niche online trade publications. This way you will be increasing exposure and brand awareness amongst potential customers and heightening the chance of driving referral traffic from that website. Of course, you will also benefit from a valuable backlink. Nurturing online relationships through providing insightful content can be a fundamental source of qualified traffic and leads.
Build Trust
It’s natural that off-site SEO includes trust as well. After all, that’s how you get your social media or customer votes. Transparency is one of the must-haves in helping trust be built. Post useful content and don’t try to deceive your readers with catchy titles and zero quality content. That’s definitely not how you build organic traffic!
Incorporate Videos and Images
Video and images are viral nowadays, so you should bet on them. How else do you think platforms like YouTube, Vimeo (video), Flickr, Pinterest, Photobucket (photo), Facebook, Instagram, and Snapchat (video & image) have reached this far with their success story? Off-site SEO is about getting attention to your website thanks to outbound activities, unrelated to your page contents. Hence promote your business through videos, podcasts, infographics, quotes etc.
Promote your content with paid Ads
Advertise on ad platforms like Google Ads and Facebook to promote your content, like an infographic, tool, or research study, to drive links to your site. Get the most value from this off-page optimization checklist item by proactively monitoring and improving ad campaigns regularly. Write ad copy that engages your audience and offers them value. How will your content help them? You should also use visuals that capture attention, whether it’s a striking photo, custom graphic, or professional video. Monitor the performance of your ad campaigns regularly too.
Let’s help you out with off-page SEO
Planning out your off-page SEO strategy is not straightforward and requires a level of skill and expertise. If you don’t have a suitable resource, The Urban Chief is here to make it easier for you. Let’s get in contact to learn the best approach. We’d be happy to help and discuss your project requirements.
