How To Use Blogs To Strengthen SEO and Increase Sales
Blogging has slowly and gradually made its way to become an integral part of the digital culture, earlier blogs started off as a personal online journal of people all around the world but now it has gradually improved to be a personal brand or a way for business to communicate and improve. It is needless to say that as a digital marketer one needs to be aware of all the trends that are happening in the market. One of the essential marketing techniques which have been consistent throughout the years of blogging. There is a question that always pops up in our heads,
Why does my business need a blog?
Well, it doesn’t matter what kind of a business or company you are running, if it has a digital presence it is necessary that you should have a few blogs regarding the same. Here are a few reasons why a business needs a blog.
- To Maintain A Marketing Strategy And Create Relevant Content
At times it becomes hard to promote and market your goods and services in a highly competitive environment. This is when blogs can be a savior. Blogs help your target audience to get graphical, pictorial, and written representations of your products & services. One can even promote various podcast interviews or videos on blogs too. The crucial part is that the quality of content should be the best to grab the attention of your audience and generate traffic. With continuous efforts and quality content, this can slowly and gradually turn into a marketing strategy for your business.
- Attract New Clients
Ongoing efforts on posting unique and relevant content can result in increased traffic to your website. Using various SEO strategies and adding correct keywords, titles, meta tags, meta descriptions et cetera can result in increased visibility of your brand. This can lead to new traffic which can slowly and gradually be converted into new clients for your business.
- Builds Trust
Unique and relevant content regarding the products and services offered by your business can attract new clients. Humans generally trust what is written down. Blogs that speak honestly about your product and services increase the level of trust the prospects have towards your business and the products and services it provides. Posting honest and relevant blogs can increase the trust prospects have towards your brand.
- A Stepping Stone For Community Building
Blogs are one of the best ways to communicate about your goods and services to your prospects as well as your clients. Being in touch with your prospects and clients can create a strong bond with them. Your blog can be shared across various social media platforms like Facebook Twitter Instagram et cetera. Hence it is needless to say that Writing quality blogs about your products and services is on stepping stone towards the community building of your business.
Now that we know why blogs are important for the growth and reach of your business it is necessary for us to understand how we can use blogs to strengthen our SEO and increase sales. To optimise the local SEO we need to create blog content based on the local content search followed by which we should optimise our customer’s voice searches and improve our websites so that it is efficiently accessible for all the mobile users. Now that you are wondering how to strengthen SEO and increase sales through the use of blogs.
These are a few simple steps that can help you out.
- Research Thoroughly
It is necessary to have authentic information regarding the product or the services we are writing a blog about. Researching thoroughly about the business sector the product and services and identifying the correct keywords can increase the site optimisation. Using the correct and the efficient keywords and proper SEO techniques can increase the visibility of your blog there are various tools which can help you find the correct keywords for your blog like Google Adwords keyword tool, Semrush et cetera
- Have A Catchy Name
Use your creativity to its best! Use as attractive and unique names for your blogs as possible. The name of your blog should be elaborate and compelling, it should be catchy enough to make people understand what you are talking about and should leave an impact. Once you start getting an increase in traffic through your blogs can act as a brand for itself too.
- Use Keywords
It is necessary to use the most efficient and relevant keywords for your blogs. One should not resort to unethical means like stuffing keywords or hiding keywords at various places to increase traffic as it might not result in genuine results. One should incorporate your keywords in various parts of the blog like the title, heading, introduction, body, conclusions et cetera
- Know Your Target Audience
You should post content that targets your audience. It is necessary to create a buyer’s persona. You should create content that targets readers who fit into your target audience group. Creating and promoting content that targets your audience can increase traffic to your website and can result in new prospects for your business.
- Blog Optimisation Is A Never-Ending Process
It is necessary to understand that blog optimization is a continuous process. Search engine optimization just doesn’t consist of creation of new content it also means that one needs to find opportunities where one can enhance the available blog posts. One needs to identify all the opportunities and trends to repost your blog content.
- Incorporate Images and Videos
Photos and videos always live an imprint in the mind. Incorporating various videos and images can enhance the experience and engagement for the visitor to the blog. After using relevant images and videos don’t forget to add the necessary keywords and descriptions. There are various websites that provide free images to use for your website platforms like Pexels, Photopen, Picjumbo et cetera can be used to get images for free. Visual representations will function as an engagement tool to your audience this can increase the ranking and visibility of your blog.
It is implicit that our target audience uses social media. Having a social media presence and creating and sharing your blogs on social media platforms like Facebook, Twitter, Instagram, and Pinterest can attract traffic. It is needless to say that social media is also linked with the ranking algorithm. It is necessary to have relevant keywords from your blog content on your social media to increases visibility and ranking. Using social media to its greatest capacity can result in results that are not even dreams of.
- Have a call to action button
Now that you have attracted new prospects, engaged with them and built trust through your blog it is necessary for you to have a call to action button in your blog. A call to action button can improve your conversion rates. It eliminates the decision of confusion and fatigue from your audience and also directs your readers for actions based on their needs however to make your traffic use the call to action button it is necessary to ensure that your content is relevant and meaningful.
Without a doubt, we can say that blogs can strengthen SEO and can lead to an increase in traffic, and increase the ranking and visibility of your website. With your website having in-depth blog content with various visual representations which gain the trust of your prospects this can slowly and gradually lead to an increase in your sales and build up your brand. However one must remember that blog writing which can slowly and gradually lead to an increase in sales is a long process and one should not give up easily. Here’s when The Urban Chief can help you out. We provide various services which can help you grow your brand.
