Steps To Find The Right Keywords

Google keeps on updating its algorithm which keeps us on our toes. Their updates are directly or indirectly linked to the ranking of your page. One thing that has stayed consistent irrespective of all the new updates launched for increasing the visibility and ranking of your website is relevant keywords!

What Are Keywords?

When you make a search on any of the search engines, the term that you used to make a search is a keyword. Keywords help you get results from various websites on the search engine page. The keyword is a very common term that is extremely important for any marketer who is new to SEO or has experience with it.
An SEO professional, or marketer uses keywords ( search terms) to optimize a website which can result in an increase in visibility and ranking. A keyword does not necessarily mean a single word. It can be a combination of words or a phase.
For example when you search for underwater plants. The result that you get is from the search term or the keyword that is underwater plants.

Why Are Keywords Important?

It is needless to say that keywords are one of the crucial parts of SEO. Any SEO professional or a digital marketing manager would say that keywords identify and speak the language of your target audience. Useful and relevant content created for your target audience is conveyed to them through keywords. Keywords give the right content to the right people at the right time. With the target audience getting their information through keywords, the website receives more qualified traffic with keywords. Keyword research and optimization can increase the reach and visibility of your website which can increase your chances to appear on the first page of the search results.

How To Figure Out What Keywords To Use?

Always remember that it’s all about the users. Here are a few steps which can help in identifying and choosing the correct and relevant keywords for your website

• Analyze The Search Intent

Search intent assists us to find out what keyword to select on the basis of what people search. Search intent can be divided into three categories

1. Navigational — In a navigational search intent the user wants to find another webpage and is navigating itself towards it.
2. Informational — In an informational search intent, the user wants knowledge in regards to a topic and is researching the topic and gathering information for it.
3. Commercial — In a commercial search intent, a user is searching for a product or service and has a desire to make a purchase for the same.

Offering creative, unique, and relevant content in all these search intents and having a call to action button can help you increase traffic and sales. Blog articles are the best for informational search intent and commercial search intent as it contains various key faces and helps the user get information in regards to the topic they are researching or the product or the service they want to buy.

• Understand The Keyword Type

There are three different types of keywords

• Head keywords - Head keywords have a length of one or two words and have endless search results. For example:- If you search for birthday cakes on the Google search engine you will get a result of 1.72Billion pages.
• Body keywords — Body keywords consist of two or three words and are usually a little longer. For example, if you search for “Birthday cake for mother.”
• Long-tail keywords- Long-tail keywords are even bigger than body keywords and consist of four or more words. Long-tail keywords help to get more focused results on what people are searching for. For example, how to bake an eggless chocolate birthday cake.

Now that you know the different types of keywords you can understand and use these keywords in your blogs to attract traffic.

• Keyword Tools

It is needless to say that if you want to choose the most relevant and unique keyword for your content it starts with research in regards to your content and keyword too. There are various tools that help you understand which keyword is searched more often and can be used in your blog to increase your traffic, visibility, and ranking.

There are various keyword planning tools like Semrush keyword tool, Soovle, Google Keyword Planner, etc

• Keywords And Media

Any visual representation that includes an image or a video enhances the quality of your blog. Adding keywords to your content is necessary however many marketers resort to stuffing keywords which is a black hat SEO technique and can result in various adverse side effects. Read more about black hat SEO techniques to avoid. It is necessary to get the correct mix of keywords or related phrases which is copied in right and the relevant image.

• Quality Over Quantity

It is necessary to use the relevant keywords according to your content to generate the most relevant and quality traffic. Stuffing keywords that do not match with the content can lead to an increase in traffic but will not generate genuine results in terms of business. Resorting to various techniques like hiding keywords or stuffing keywords can have adverse effects too. Google is coming up with its updates regularly where it is reducing the ranking of the pages or banning them for resorting to such unethical means.

How To Incorporate Keywords In Your Website?

Now that you have researched & shortlisted the keywords that you want to use in your content. You need to finalize where these keywords can be incorporated. Here are four techniques where you can use your keywords which can help you increase your visibility and ranking.

• Page Titles

You can include your keywords in page titles. The page title is the first thing that anyone will see when your page shows up in a search result. When the keyword your traffic is searching for appears in the title they will believe that they have found what they were looking for. Using keywords in the beginning of the title can also result in maximum effectiveness. It is implicit that web pages with good titles grab more eyeballs.

• Meta Description

Users pay a lot of attention to meta descriptions. A well-written meta description gains the trust of the user and encourages them to visit your website. Including your keywords in the meta description can help you increase traffic visibility and ranking. Be creative and unique with your meta description. Inform your user or traffic about your goods and services through your meta description and make sure to include keywords in it.

• URL

It is necessary to pay attention to the URL. If you are adding a new page of content it is implicit that you need to give importance to the URL too. Try to keep the URL short and incorporate your keyword in it. Don’t stuff your keywords in your URL and try to use the most relevant keyword for it. Using the most relevant keyword will help Google understand that your webpage contains the image that the user is searching for.

• Content

It is implicit to say that keywords are most often found in the content. Providing accurate content with relevant information can gain the faith of your users. Your content should be easy to understand, engaging, and not repetitive in comparison to other pages. You can use the relevant keywords in your content which can help the users feel confident about the information that they are reading in regards to the terms they have searched for.

And we are done!

Here is the overall gist of all about keywords. Finding the correct keywords and placing them smartly in your content is a necessary skill for each and every digital marketer. We at The Urban Chief can help you increase traffic ranking visibility and sales of your business through the various services we offer.