How to Get Started In UX/UI Design

Advice on how to get started and become a UX/UI Designer, based on both my experience and tips from…

Basics of Color Theory

The first thing to know about color is that all color originates from light. We see colors because they are…

How can Design Thinking Re-invent a Brand?

In 1990s P&G’s largest and best-known skin care brand “Oil of Olay” was struggling and the company needed domination in skin care to be a credible player in the beauty business. The “Oil of Olay” was seen as old-fashioned and no longer relevant. The…

When is User Experience (UX) and Service Design the same thing?

My UX roadmap

I’m not gonna lie, I’m confused. In the beginning everything is chaotic, there is to…

The power of User Interviews

Asking users to design your product for you

The Thing About Design Critiques

8 tips to help you emerge from your next design presentation feeling energized

Whether you’re a UX designer, visual designer, or product manager, you’ve probably had to present design work…

User testing with brain activity readings

In recent years, I have attended a lot of sessions involving users, being it as an observer, or as a facilitator. These sessions had different goals and formats; contextual inquiry, interviews, observations, focus groups and other workshops formats, and…