Your idea is worth nothing until it’s worth Something.
True answers lie behind the questions that are assumed correct.
What I am about to share with you is vastly known to most of us but barely understood. For us that live fast paced lives we have all heard at some point someone sharing with us their crazy app or business idea. Many of those ideas sound interesting but why is it that only a small percentage succeeds. What is that missing puzzle piece that only a few dare to do?
It isn’t rocket science it’s early user testing. All you have to do is simply pinch yourself, wake up and face your potential customers’ needs. Don’t ask them questions like “what do you think about this coffee delivery app” because you are wasting your time by fulfilling your ego. People mostly tell you what you want to hear. Instead talk to them at an empathy level and explore what is it that they really need?
Once you have fully empathized with your ideal customers you have saved yourself lots of money and time since now you have narrowed your product down to exactly what they really need. Unfortunately you still are a long way from proving that your product will be successful. There isn’t such a thing as enough ideal customer insight to build a product from start to finish. Building a product is like building a relationship. Knowing what your partner likes and dislikes isn’t enough to keep your relationship with your partner healthy. You have to dig a few layers deeper as to how and why do they feel a certain way. Quantitative feedback isn’t important without qualitative feedback to back it up. When your partner doesn’t want to see a horror movie you may assume its because it scares them. That’s an incomplete and misleading conclusion to make. It’s important to dig deeper and ask “Why don’t you want to watch a horror movie”, “How does it make you feel” “What would you change” because the true answer lies behind the questions that are assumed correct.
Having that deep conversation with your customers could unlock paths that you wouldn’t even dream of. It will open your eyes and take you a step closer to something, rather than nothing.
