Preppy Clothing Brands

David Lampert
The VOU
Published in
2 min readJun 21, 2023

Preppy Clothing Brands

Regal in charm and doused in cultural heritage, the Preppy fashion style has cemented itself as a fashion phenomenon.

With impeccable tailoring, polished sophistication, and elegant color palettes, Preppy clothing has thrived through the shifting tides of fashion.

Committed to tradition, elitism, and classiness, the clothing brands epitomizing the look symbolize the Preppy identity.

In this guide, we meticulously unravel the creases and weave through the 17 most iconic Preppy clothing brands and stores that have been the very fabric of the Preppy culture.

These illustrious names have navigated through decades; each thread spun with heritage, each pattern etched in opulence.

From the undeniable prowess of Polo Ralph Lauren to the pastel paradise of Lilly Pulitzer and the aristocratic British splendor of Burberry, these brands are the custodians of the Preppy panache.

Whether you yearn for an ensemble that speaks Ivy League excellence or a nautical number for your next Hamptons retreat, these Preppy clothing brands are a must.

1. Polo Ralph Lauren

Founded in 1967 by American fashion designer Ralph Lauren, the Polo Ralph Lauren brand is synonymous with the Preppy fashion style.

One of Ralph Lauren’s signature articles is the polo shirt with the iconic polo player logo, which has become a status symbol and emblem of the preppy lifestyle.

By combining shades of traditional British aesthetic with sporty touches, Polo Ralph Lauren’s lines center around ‘classic American elegance.’

Ralph Lauren’s influence has been far-reaching; the brand’s clothes dressed the cast of “The Great Gatsby” (1974) and were the hallmark of Diane Keaton’s character in “Annie Hall” (1977).

Over the years, numerous celebrities, including Kate Middleton, have been spotted donning Ralph Lauren creations, further cementing the brand’s standing as a favorite amongst the Preppy style savvy.

2. Tommy Hilfiger

Established in 1985 by the same name, American designer Tommy Hilfiger this label is an emblem of Preppy and all-American styles but with a modern twist.

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David Lampert
The VOU
Editor for

Freelance writer: Everything sustainable living, fashion trends, and tech.