The Crocodile’s Cost: Unravelling Why Lacoste Commands High Prices

As we stepped into the bustling Lacoste boutique on London’s Regent Street, our eyes were immediately drawn to a crisp white polo shirt, its fabric gleaming under the shop lights.

The iconic crocodile emblem, small yet unmistakable, adorned the chest. we reached for the price tag, and our eyebrows shot up. £95 for a polo shirt? The question that had brought us here echoed in our minds: Why is Lacoste so expensive?

This query isn’t unique to us. For decades, fashion enthusiasts and casual shoppers alike have pondered the hefty price tags attached to Lacoste’s seemingly simple garments.

To understand the answer, we must delve deep into the brand’s DNA, examining everything from its storied past to its current manufacturing practices.

In This Article

• The Value of Lacoste’s Heritage
• Quality Materials: The Foundation of Lacoste’s Pricing
• Craftsmanship: Skilled Artistry in Every Stitch
• The Cost of Staying Ahead
• The Exclusivity Factor: Limited Editions and Pricing
• Paying for the Crocodile
• Durability and Longevity
• The Price of Responsible Manufacturing
• Conclusion: Is Lacoste’s Premium Justified?
  - Styling Beyond Lacoste

Read the full article to uncover ‘why is Lacoste so expensive’.